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December 16, 2004 12:03 PM PST

Froogle turns to Web for product reviews

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In the weeks before Christmas, Google has quietly added third-party product reviews to its comparison shopping engine, Froogle.

In a move to make its site a one-stop online shopping service, Google has started taking snippets of editorial and consumer reviews from sites such as Bizrate.com, Circuit City and CNET, and pairing them with select electronics such as Apple Computer's iPod and Canon's Powershot. CNET is the publisher of News.com.

The service, which is similar to the company's aggregated site for news around the Web, highlights Google's ambition to bring more content to its own site with the use of its "spidering" technology.

Company representatives did not immediately respond to requests for comment.

The Froogle Product Reviews include a score rating and a tally of reviews available with each product.

The service adds to a growing number of shopping services from Froogle. The company recently introduced shopping wish lists.

This month, the company also registered several shopping-related domain names, including Googleshoppinglist.com, Googlereviews.com and Googlewishlist.com, according to domain registration information.

See more CNET content tagged:
Froogle, Google Inc., electronics, Apple iPod

Add a Comment (Log in or register) (6 Comments)
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The competition
by December 23, 2004 3:21 PM PST
between the search engines is ready to get heated
Reply to this comment
Just saw this
by blogmaster August 26, 2005 4:42 PM PDT
old comment of mine :) Was searching for my site looking for keyterm Mike Dammann
View reply
For those of you interested
by blogmaster May 24, 2007 12:01 AM PDT
here are more sites of mine

Web Directories Blog

Frog Engine Blog

Webmaster Forum

Directory Contest Directory.

Directory Convention.


See you in a year!
(6 Comments)
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