July 13, 2006 8:35 AM PDT

Fox launches online-safety campaign

Fox Interactive Media announced on Thursday a multimedia campaign to help kids and parents improve their online street smarts.

Through a partnership with the National PTA and Common Sense Media, the News Corp. division plans to use TV and Web ads, as well as informational materials, to spread advice regarding online safety.

Kiefer Sutherland Kiefer Sutherland

Kiefer Sutherland, who plays government agent Jack Bauer on Fox's popular "24" TV thriller will be featured in a public-service announcement that will play on Fox-owned television networks, both national and regional, as well as online Fox properties such as game-centric IGN Entertainment and its Rotten Tomatoes film reviews site.

Accompanying the public-service announcement will be an "Internet Survival Guide for Parents" published by Common Sense. The nonprofit organization specializes in family-oriented reviews of movies, TV, games and Web sites.

Fox's sponsorship of the Internet safety campaign may help boost News Corp.'s standing among politicians and parents. Its MySpace.com social-networking site, which was measured by tracking firm Hitwise last week as the single most visited U.S. Web site, has recently come under fire for facilitating interactions between minors and sexual predators--not to mention for providing a stage for "cyberbullies."

In addition, members of Congress this week hinted at a crackdown on social-networking sites, a move that would potentially eat into MySpace's young user base.

A national poll of parents that Common Sense conducted this spring revealed genuine conflict over the Internet's role in children's lives: Parents fear for their children's online safety, but at the same time, they acknowledge that the Web is simultaneously an important tool for learning and socializing.

Eighty-five percent of survey respondents considered the Internet to be the most dangerous form of media for children--in second place, with 13 percent, was television. Seventy-nine percent voiced concerns that social-networking sites such as Xanga.com and MySpace were unsafe.

Lifestyle concerns came into play as well, as 71 percent of parents worried about Web usage keeping their children from being outside.

But while they may be worried about children's Web activities, respondents to the Common Sense poll don't want to simply shut kids off from the Internet. Seventy-four percent identified the Web as the best form of media for helping kids to learn and mature, ahead of TV, magazines and DVDs; and 91 percent appreciate how the Internet helps kids explore their interests.

As for how to reconcile the Web's benefits with uneasiness about children's online use, 83 percent of poll respondents say there's no excuse for not knowing enough about the Internet. With the public-service campaign, Fox and Common Sense aim to address that issue.

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Highly Suggested: Help Kids Develop Internet Integrity
Parents, there is a lot more at stake than your child being stalked by an online predator. Online predators are dangerous enough and keeping your kids away from them is important. There are more dangers on the Internet that can erode your personal integrity and your children's.

Do you want to maintain your integrity on the Internet?

Do you want to help your kids develop, maintain, and demonstrate integrity on the Internet?

Do you want your kids to know that you are looking to help them because you love them?

Here are some helpful resources that can help start conversations and provide information you can share with your family about the dangers on the Internet, the need to develop and maintain Internet integrity, and to practice safe habits of Internet use.

Covenant Eyes Internet Integrity through Accountability Software/Service

By suggesting this service I'm not advocating 'Big Brother' monitoring. (By 'Big Brother' monitoring I mean monitoring with the hopes of discovering what my kids or spouse are looking at on the Internet so I can catch them in the act.) Instead of the 'Big Brother' approach, I suggest monitoring to help develop integrity through practicing accountability by using the Internet with parental involvement by using Covenant Eyes Integrity through Accountability software.

The service and program are designed to monitor (again, for teaching purposes, not sting purposes) a person or whole family and report a scored list of all Internet activity back to an accountability partner (a friend, co-worker, clergy, counselor, or family member).

This program is being used to help people all over the world.


SafeFamilies.org is a parent's guide to safe Internet use. There are many free resources and articles you can read, print, listen to, etc.

SafeFamilies.org wants you to be well-equipped to help your family stay safe and full of Integrity.

Parents, now is the time to stand for our kids: their minds, their hearts, their souls, their needs, their integrity. Help them develop integrity. Developing a lifestyle of integrity in your kids may have its start on the Internet.

Go to SafeFamilies.org and CovenantEyes.com for more information about these two integrity-building resources for families who desire to develop, maintain, and demonstrate Internet integrity.


Here is a suggestion. Call a family pow-wow after reading and discovering the important information on SafeFamilies.org and CovenantEyes.com.

After talking with your family about some of the things you learned from the articles and resources, ask them some questions like:

1. Are you tempted to look at pornography on the Internet?

2. Have you been approached by another on the Internet?

3. Has someone said sexual things to you on the Internet?

4. Have you posted pictures of yourself on the Internet that draw attention to you?

5. What do you talk with your friends about on the Internet?

Parents, today is the day to start maintaining integrity on the Internet.

Posted by covenantguy (1 comment )
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Good Parenting
>Congress this week hinted at a crackdown on social-networking sites...<

New laws are no substitute for sound parenting.

All too many parents want to shirk their personal responsibilities, and demand that others protect their children.
Posted by john55440 (1020 comments )
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