For Google, advertising and phones go together

Google, seeking to extend online-ad dominance to mobile Internet, is expected to soon unveil fruit of secret mobile-phone project.
The New York Times

The story "For Google, advertising and phones go together" published October 8, 2007 at 6:21 AM is no longer available on CNET News.

Content from The New York Times expires after 7 days.

[Quemannn]

New Arena for mobile multimedia shaping up

Mobile multimedia is certainly causing early-stage hectic competition among media giants, search giants, mobile carriers and even handset makers. And it is intriguing to see how this arena will shape up since more and more disciplinary borders will be crossed and blurred.
Presumably, indications are that Nokia and Google will be in close encounters sooner or later.

It is not going to be a localized war of applications, hardware or networks alone, but a total war combining the above three plus mobility. Simply put, mobile multimedia won’t sit on the small screen of portable handsets and disadvantages of battery life and other safety issues. Mobility can be gained only when vehicles are joining this arena for mobile multimedia.

Global enterprises are currently focused on handsets, but emerging dashtop mobile devices will gradually attract their attention sooner or later.

Google’s efforts to move their superiority in desktop search to the new arena are a cloudy issue for now. But I wonder if the small screen media that are based on WAP or dot.mobi formats can go beyond the limitations of time killer pastimes.

In other words, how long are you supposed to watch mobile TV or video playback or other multimedia content on your small screen handsets during your daily routines?
Again, this new arena for emerging mobile multimedia may bring about a lot of issues regarding
R & D, market developments and breakthroughs.

[hawkeyeaz1]

"Google has Little experience..."

"Industry analysts say Google, which has little experience with complex hardware, faces significant challenges."

I find this as cause for a good chuckle, since Google has one of the largest, if not the largest cluster in the world, and at a much lower price and higher efficiency than pretty much anyone else could have done.