December 22, 2004 5:40 AM PST

Flat-panel TVs reaching sales mark

The desire to own a sleek flat-panel television is driving modest sales in an otherwise slower-than-expected holiday shopping season, according to analysts.

This holiday season, manufacturers had high hopes for flat-panel sets, such as those based on plasma or liquid crystal displays.

"In general, things are still a little slower than manufacturers would like, but they are meeting expectations," said Paul Semeza, vice president of display and consumer research at iSuppli. "They aren't taking off, but they aren't down either."

Semeza said that sales data is still trickling in and that he will have a better sense in the first quarter of how flat panels fared this holiday season.

About 40 percent to 45 percent of all televisions are sold in the fourth quarter, according to research company DisplaySearch, so the holiday season is especially important to this emerging business. Many manufacturers and retailers are counting on the new technologies to remake the television business, which for 50 years has used cathode-ray tubes as the basis for sets.

Through a combination of sleek cases, large display sizes and marketing blitzes, retailers and manufacturers are hoping to create a new era for televisions. So far, consumers have been biting but are not necessarily being reeled in. High prices have been a significant deterrent. Average selling prices of flat-panel sets are around $1,500 to $1,800. Traditional CRT sets are in the sub-$500 range.

Average selling prices will continue to fall, however. On Tuesday, LG.Philips LCD, one of the leading manufacturers of liquid crystal display panels, said further price drops will occur in 2005.

Ross Young, president of DisplaySearch, agreed but said price drops will be at a slower rate than in 2004.

The new sets are still a small factor in the overall television market. Accounting for about 70 percent of television shipments, CRT sets still make up the lion's share of the industry. However, growth rates in shipments of flat-panel sets are more than doubling each month in the fourth quarter compared with last year, according to the Consumer Electronics Association.

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Once the 1080P format gains...
Why spend thousands on a display when in 9 months, the same will be half-price and outdated? Or, with content still at 10% (HD progs), only DVD movies and sports are the main content.
Manufacturers like Samsung will have its 4th Gen of DLPs out soon and JVC shows that its dahlia sets are tops (so far) in hdtv picture quality for rear projection.
What I want to know is, who will be picking up my 260lb Sony Wega glass-behemoth now that tubes are passe? And Sony...your quality is sub-standard IMHO.
Posted by Below Meigh (249 comments )
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I hear ya.
I have one of those 32" Wegas sitting in my den. I need an L-Cart just to move it. But why would I replace my rear projection HDTV with a 2,000 buck EDTV? I mean, it looks neat on the wall, but the lower resolution looks like your looking through a window screen. I refuse to buy one of those TV's knowing that the profit margin is about 40% right now.
Posted by lewissalem (167 comments )
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4th Gen of DLPs
<a class="jive-link-external" href="http://www.analogstereo.com/cheap_car_insurance.htm" target="_newWindow">http://www.analogstereo.com/cheap_car_insurance.htm</a>
Posted by George Cole (314 comments )
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