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Microsoft checks out the iPod way
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Apple seeks 'tax' on iPod accessories
March 16, 2005 -
'Plays for sure' means Microsoft's inside
August 25, 2004
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Microsoft's Hodge shared that sentiment. "Yesterday would be great," he said, but acknowledged that an industrywide effort will take longer than if the software maker took on the project alone. "But at the end of the day, that means broader support," he said.
IDC analyst Susan Kevorkian said that the move makes sense, but noted that "just because you build it, it doesn't necessarily mean that the accessory makers will come in droves."
Chasing the iPod
Microsoft has been scrambling to try and catch up to Apple's iPod, which has continued to dominate the market for MP3 players.
The company has taken the approach of creating software that is used by a number of different device makers as well as by multiple music stores. The intended benefit is that consumers who opt for one player can use multiple stores, and vice versa. Apple's iPod, on the other hand, works only with its iTunes Music Store, and the store supports only Apple's player.
Starting late last year, Microsoft developed a marketing campaign, known as PlaysForSure, to try and tout the advantages of its strategy. But Microsoft's message has failed to hit home, analysts said.
"That campaign has been slow to raise its profile among music consumers and device buyers," Kevorkian said. "They've got their stake in the ground. Now they've got to raise their banner high, but where is the banner?"
Hodge acknowledged that Microsoft has not always been as clear as it needed to be, particularly as subscription music services emerged. Not all services were compatible with devices that were marketed under the PlaysForSure banner. Microsoft now distinguishes between PlaysForSure devices and stores that work with subscription music, and those that do not.
"There has been some confusion," Hodge said. "We learn as we go."
At the same time, he noted that both PlaysForSure and the CEA effort are still in their infancy.
Apple aloof?
As for Apple, analyst Kevorkian said that the company has been charging ahead, adding the low-end Shuffle, the ultra-thin Nano and its video-capable iPod models all in the past year.
Apple would not comment on the move by Microsoft and the consumer electronics group. However, Kevorkian said she doubted the iPod maker would be eager to join such an effort, given the success it has had with its own dock connector.
"It's unlikely that Apple would choose to adopt a standard if it is different than the one they are using," she said.
Kevorkian said that accessory makers first turned to the iPod market in an attempt to ride Apple's coattails, but in the end, they have helped Apple. Buyers who spent several hundred dollars on an iPod can now take that same music and use it in the home and the car through add-ons.
The car, Kevorkian said, is an area where the standards-based approach could find its most receptive audience, among automakers and consumers who want to protect against shifting fads.
"For a consumer buying a new car, considering the lifespan of a car, it's a risk for a consumer to buy a car that has a connector for a specific type of device," she said.
Although Apple has done well and held its own, a lot can change in the 10 years that someone might own a vehicle. "Consumers run the risk of having a dock in their car for a device that's obsolete," Kevorkian said. "Any kind of universal industry solution would be more palatable to consumers. It helps them future-proof their car purchase."
See more CNET content tagged:
music player, Creative Technology Ltd., Sirius, iRiver, Apple Computer
marketted under the Play For Sure program would play for sure,
they're learning as they go. Clearly they just don't get it. I would
like a universal plug for all the digital cameras please.
And what I remember from earlier days, WMA is quite poorly optimized (better to say not optimized at all) for classics, jazz and alternative. That has completely dismayed me from the format from its very beginning. (Non of my friends musicians is using it - so I haven't tried it lately.)
It is quite sad fact that few players do support superior formats like Ogg/Vorbis or MPEG4/AAC. Ogg is open by design. MPEG4 licensing is not much of problem too (e.g. most of the DVD players have MPEG4/DivX already).
Apple truly shines at quality level and non-annoying vertical integration: music, sound, software, hardware. And if you happen to be on Mac you can enjoy it w/o hussles. If you happen to be on Linux or even (God Save you from) M$ Wind0ze (Upgrade now! Linux is FREE as in "FREE BEER"!) - iPod still just works. And on Wind0ze you can use Apple's iTunes.
Isn't it amazing how much consumer trust have Apple gained by simply supporting standards? Keep asking why M$ can't do the same and tries constantly to reinvent square wheel.
So clearly they do get it, and you should have at least read the article.
This is about the physical cabling and ports. It would be nice if every player shared a common port interface. That would give manufactures a single target to aim for.
Now only if they thought the same about formats for documents. They only want standards when they are on the losing end.
Sure feels good to see Microsoft scratching their head over this one.
Of course, when Microsoft has a near monopoly, they are the bad guy. When Apple has a near monopoly, Microsoft is again the bad guy. May we assume that Google's dominance of online search and advertising makes Microsoft the bad guy?
competing to make their monopoly software successful. The
problem is that it works (for them). This one is easy, just don't by
Windows media crap.
Once you have matched level of support of iPod, you would find that most players have very very poor quality.
iPod can break. But it has a resourse of good 2-3 years of active use. (Experience of my friends - haven't owned iPod)
My experience with alternatives to iPod is quite sad. Quality of sound is at best average. They work for 9-12 month and then something breaks: or USB cable socket, or buttons, or screen.
P.S. I had early flash player and still works - one of the first 128MB ones. And nothing is broken. Secret? Simple. It has so badly positioned buttons and so inconvient music browsing facilities rendering it - once you would want to select song/album - quite very useless. Did its makers ever tried to use it by themselves??? Keeps me wondering. The market deserves the Steve Job's label of "Zoo".
people like you need to stop chanting FUD and realize that just cause apple makes a good product doesn't mean that they are perfect by any stretch of the imagination.
offer mp3 and aac, both work great.
** I wouldn't trust Microsoft to hold a crayon.
Particularly around babies: M$ shouldn't be around Knives and Babies... (Wonderful wonderful little M$ reference from their antitrust trials where they threatened Apple "directly" saying they would knife the baby. )
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I have no delusions that Apple is interested in maintaining their profits. I'm okay with this as long as they provide good value. Let's be serious, all the M$ crap and other MP3 players just SUCK by comparison. Further, unlike M$... Apple is maintaining its stranglehold by simply doing it RIGHT... Apple is not doing a crappy job and locking people into it like M$... They are out innovating, out marketing, and simply outclassing everyone else.
Peace.
lol
Here's what the goal should be: your music/multimedia collection should wirelessly sync with the media center in your car when you enter the garage, effectively "docking" with your house. Almost as good would be an iPod-like device on your keychain that automatically initiates a connection when you enter the car, controllable voice command, utilyzing a standardized communications standard so a friend's device would just "pair" with my audio system when in range.
Why unify wired connections if the above scenario is possible?
just enough to make it lose its competiveness. Would you be
willing to pay an extra $100 for your iPod for wireless
connections? You may want to pay that, but I bet there a few
thousand other people who would opt for a cheaper MP3 player
to save a buck - and brag that they saved a bundle. In other
words, the added convenience offered doesn't hit the price point
where people would be interested.
Do you think there may be problems with the wireless
connections with other cars being so close to you? Think about
being at a stop light with six other cars using wireless. I'm not a
wireless expert, but it seems to me that could be an issue.
Would security be an issue? Think Paris Hilton and her wireless
phone hacker. Even if the root of the issue was because a
T=Mobile employee didn't follow protocol the perception is that
it is possible.
Why would the units need to sync up when you get in the car?
That means that you have storage for the files in your iPod and
duplicate storage in your car. Memory, be it primary or
secondary, may be cheap, but it still costs. Putting the iPod into
a dock does the same at much less cost.
There still needs to be a connection for the devices to power up.
That's why everyone isn't asking for wireless connections in
everything. You still need to connect for power so why not sync
at the same time and keep the unit costs lower.
Besides, there is already a second choice - the 1/8"/3.5mm UNIVERSAL output plug (even the ipod has that) so the MS dock will be the THIRD choice - how many car manufacturers will pick that choice?
Only companies that MS are willing to pay to install it - hope MS shareholders don't mind another $500 million wasted on something only 7 people at MS want.
As for obsolesence? How many 10 year cars are there on the road with original audio equipment? NO ONE cars three years from now. It's only what's happening now. Once again, MS proved they know nothing about the consumer market - well other than being able to throw a lot of money at it.
Quote:
So far over 60 people from more than 40 companies have signed up to be part of the working group, according to the CEA. They include representatives from Creative Technology, iRiver, Sirius, Belkin, Best Buy, Bose and Nokia. Apple is not a member of the group.
This sounds like a WHOLE LOT MORE than just MS to me! And why not Apple? Because THEY MAKE $$$ for each 'proprietary adapter' someone makes to work with iPod.... sounds like Apple KNOWS what people want interoperability. Also sounds like Apple knows what that means... no more $$ for the right to make apple's plugs!
just fine with the iPod. There's your standard.
Peace out!
just thought it would interest the readers
jim
40 Companies?!?
By the time they agree on ANYTHING, iPod/iTunes will have 95% market share.
Apple saw this new platform opportuntity while everyone else was napping. Much like Microsoft saw the Windows/DOS platform 20 years ago. Microsoft saw the opportunity and jumped on it, and even vastly superior alternatives couldn't compete. That's what's happening here, but it's happening even faster because there are ZERO superior alternatives.
I just hope Apple continues to create excellent products and doesn't use their future monopoly to stifle innovation/competition. I hope they use it for good ... like releasing the current RIAA stranglehold on the music industry.
You see ... we're not normal. We're all computer geeks. Everybody posting here. Most PC users are not geeks. Most can barely use the damn things, much less do the technical things that we take for granted.
Apple has created a new music distribution and sales platform for the average non-technical PC user. That's why it's far more successful than anything else.
There is no other platform. There are just individual pieces that need to be glued together with geek techniques. Apple's competition is just now starting to get it.
www.626north.com
- Will they never stop?
- by philpacker December 4, 2005 7:49 AM PST
- This company continues to live up to its rap of evil empire. Is
- Like this Reply to this comment
-
(63 Comments)there not a single dollar in the techno-entertainment business
that they will not use their monopoly to grab. When will
consumers learn that every segment that MS comes to dominate
suffers the same fate. Innovation dies (as competitors do), costs
explode and quality goes out the window. Every single one,
Operating systems, office producity, database, email, web tools.
Now we are all salivating about them entering our living rooms,
what is wrong with us. When will we get it. $2B to kill Netscape
and what to we have IE, with viruses, security holes and pop ads,
$5B and counting to kill Nintendo and Sony. And its working.
How much to kill Ipod's?