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(continued from previous page)
Another turnoff to consumers is that most titles are not released on both formats. Though 300 was released on both, blockbuster titles like Transformers, Pirates of the Caribbean: At World's End and Spiderman 3 will not be available on both.
Warner Bros. is the one remaining major studio to play it neutral and offer its content on both Blu-ray and HD DVD. Paramount was taking this same approach until its much-publicized decision to go HD DVD-only in August.
Though it received a moderate amount of flack for reportedly taking money to make the switch, the studio could be credited for at least picking a side. Warner Bros. is still backing both, which while potentially offers consumers more choice in the short term, could actually serve to further prolong the format war. Because, after all, if a powerful studio like Warner Bros. isn't choosing a side, why should consumers?
"This is not a format war on technology, it's a format war on content, and no one's going to win," said Yankee Group's Martin. At this point, he contends, there are two outcomes: Toshiba, which backs HD DVD, and Sony, which supports Blu-ray, can realize they're only hurting themselves and come up with one standard--"that's not likely to happen," he says--or the studios can get together and agree to offer everything on both or on one format.
"Then the free market decides what the winning format is," Martin said.
See more CNET content tagged:
DisplaySearch, HD-DVD, Warner Bros. Entertainment Inc., Blu-ray, NPD Group Inc.






- Give me all or go away
- by amigabill October 15, 2007 11:54 AM PDT
- I'm giving the industry a choice to make.<br /><br />1. Give me everything in one affordable quality player with all features supported, which supports all DVD, HDDVD and Bluray formats.<br /><br />2. Go away and put an end to all HD formats.<br /><br />I do not offer a third option.<br /><br />Now, all you industry people, choose.
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