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March 8, 2005 4:00 AM PST

FAQ: Blogging on the job

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company could file a "John Doe" lawsuit in an effort to unmask you by sending a subpoena to the blog hosting company. Annoying the federal government could also be trouble. In a September 2004 opinion, one federal judge wrote: "The FBI theoretically could also issue a (secret request) to discern the identity of someone whose anonymous online Web log, or 'blog,' is critical of the government."

To shield yourself from lawsuits and other legal worries, posting to your blog through a service like Anonymizer.com might be a safer choice.

Do all companies consider blogging an activity unrelated to work?
No. Some companies view blogs as a good marketing mechanism and encourage employees to create them. If that's the case, it's reasonable to update your blog on the company clock. Check with your manager if you're unsure of your company's policies. If blogging at the office is OK, you should still be clear about how much time your boss expects you to spend on it. If your blog is strictly extracurricular, do it in your spare time.

Does that mean blogging could boost my career?
The chances that someone will find your blog are low. Only 3 percent of companies read job candidates' blogs before deciding whether to hire them. That said, as blogs become more noticeable, they could help or hurt your career, depending on what you write. Highly personal information could turn a prospective employer off, while nonpersonal commentary that shows off your job-related expertise might impress someone.

Has blogging helped anyone land a job?
Yes. Robert Scoble said blogging helped him land a gig at Microsoft a couple of years ago. A Microsoft executive became a fan of Scoble's tech-focused blog and eventually hired him from NEC. Scoble said the blog's honest observations, including some criticisms of Microsoft, helped win over his future boss.

Marketing consultant Elisa Camahort used her blogging habit to launch a writing career. The Santa Clara County Democratic Party pays her to write its blog, and a weekly Silicon Valley paper has hired her as a food columnist. She advises job-seeking bloggers to forgo the dear-diary approach and write instead in an informed way about topics they are passionate about--politics and culture, in her case.

Are there some examples of high-profile workplace bloggers?
Yes, some companies have embraced blogs as a powerful communication tool, and some top executives now publish blogs. Examples include: Jonathan Schwartz, president of Sun Microsystems; Mark Cuban, Dallas Mavericks owner; Bob Lutz of General Motors; and Microsoft's Scoble.

Are there any blogs about workplace blogging?
Yes, there are several concerning blogs as a marketing tool. Here are a few:
http://workerbeesblog.blogspot.com
http://blogwrite.blogs.com
http://www.micropersuasion.com

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Sick of Blogger Stories
by 201293546946733175101343322673 March 8, 2005 7:36 AM PST
Why is CNET OBSESSED with bloggers and their job situations? This is like the tenth story on a subject that has little relevance to the world at large! Stop it! We're sick of it! We're sick of bloggers. Most whine continuously either how much comment spam they get or how pathetic their lives are. The Signal Noise ratio is horrific! Yes there are a few out there that upon occasion show some insight, but there aren't many out there that show consistent, bookmark-able quality to keep you coming back.
Reply to this comment
I agree!!!
by BodegaBay March 8, 2005 9:33 AM PST
I totally agree with Bill on this issue. Blogging is overrated and a hype right up there with instant messaging, chat rooms, and online PC gamin. Remember those next great phenomenons? After the novelty dies off, it's really left for people who are dedicated to living their life on the computer while many people move on. Blogging, IMO, is colossal waster of time. Like Bill said, most of these people are incappable of writing, some are socially inept, and certainly most are w-h-i-n-e-r-s. Give them cheese!

I feel that C/Net is one of many media sources that is hyping this up to be a first admendment and freedom of speech issue with the recent firings of the Delta and Google employee. To be fair, C/Net has gradually change the tone of recent articles noting the other side of the argument (whereas in the first 4-5 stories were more of a "freedom of speech" 'tude). Obviously, so such right exists when one violates a NDA or company ethics. I really could not give a care to people who blog, just DON'T EXPECT ME TO BE SORRY for them losing their jobs over being stupid (i.e. Simonetti and Jen). At least Jen admitted responsibility for his actions and have found new employment.
True for the whole Internet, not just blogs
by Kelson March 8, 2005 9:40 AM PST
The signal-to-noise ration on the entire Internet is bad. It's true of email, it's true of the web, it's true of P2P networks, it's true of Usenet, and I wouldn't be surprised to learn it's true of IM (I haven't used IM much since college, so I'm not sure how bad it is these days). That's hardly unique to blogs.

10 years ago, this would all have been about email, or emerging websites. And you know, someone would still be saying "all these websites just link to each other, there's nothing interesting, I'm sick of hearing about the web."

Blogs may be a subset of the web, but the pattern is very similar to the emergence of the web, from the initial explosion to the sudden arrival of media and commercial attention.

You know, I'm sick of hearing about this Internet thing. CNET, please stop writing about the Internet. It's all people whining about how much spam they get and copyright lawsuits. Sure, there are a few interesting sites on the web, but most of them are boring and the signal-to-noise ratio is way too high.
View reply
BUT...
by March 8, 2005 12:25 PM PST
You have to admit they are onto something: Look how everyone uses blogs now. In fact, you just used a blog-type interface to post a message about how you hate blogs. Blog blog blog.
View reply
signal to noise
by tennapel March 9, 2005 12:52 AM PST
Does the perceived signal to noise ratio of Blogs not apply to all human communication?
Sick of Blogger Stories
by 201293546946733175101343322673 March 8, 2005 7:36 AM PST
Why is CNET OBSESSED with bloggers and their job situations? This is like the tenth story on a subject that has little relevance to the world at large! Stop it! We're sick of it! We're sick of bloggers. Most whine continuously either how much comment spam they get or how pathetic their lives are. The Signal Noise ratio is horrific! Yes there are a few out there that upon occasion show some insight, but there aren't many out there that show consistent, bookmark-able quality to keep you coming back.
Reply to this comment
I agree!!!
by BodegaBay March 8, 2005 9:33 AM PST
I totally agree with Bill on this issue. Blogging is overrated and a hype right up there with instant messaging, chat rooms, and online PC gamin. Remember those next great phenomenons? After the novelty dies off, it's really left for people who are dedicated to living their life on the computer while many people move on. Blogging, IMO, is colossal waster of time. Like Bill said, most of these people are incappable of writing, some are socially inept, and certainly most are w-h-i-n-e-r-s. Give them cheese!

I feel that C/Net is one of many media sources that is hyping this up to be a first admendment and freedom of speech issue with the recent firings of the Delta and Google employee. To be fair, C/Net has gradually change the tone of recent articles noting the other side of the argument (whereas in the first 4-5 stories were more of a "freedom of speech" 'tude). Obviously, so such right exists when one violates a NDA or company ethics. I really could not give a care to people who blog, just DON'T EXPECT ME TO BE SORRY for them losing their jobs over being stupid (i.e. Simonetti and Jen). At least Jen admitted responsibility for his actions and have found new employment.
True for the whole Internet, not just blogs
by Kelson March 8, 2005 9:40 AM PST
The signal-to-noise ration on the entire Internet is bad. It's true of email, it's true of the web, it's true of P2P networks, it's true of Usenet, and I wouldn't be surprised to learn it's true of IM (I haven't used IM much since college, so I'm not sure how bad it is these days). That's hardly unique to blogs.

10 years ago, this would all have been about email, or emerging websites. And you know, someone would still be saying "all these websites just link to each other, there's nothing interesting, I'm sick of hearing about the web."

Blogs may be a subset of the web, but the pattern is very similar to the emergence of the web, from the initial explosion to the sudden arrival of media and commercial attention.

You know, I'm sick of hearing about this Internet thing. CNET, please stop writing about the Internet. It's all people whining about how much spam they get and copyright lawsuits. Sure, there are a few interesting sites on the web, but most of them are boring and the signal-to-noise ratio is way too high.
View reply
BUT...
by March 8, 2005 12:25 PM PST
You have to admit they are onto something: Look how everyone uses blogs now. In fact, you just used a blog-type interface to post a message about how you hate blogs. Blog blog blog.
View reply
signal to noise
by tennapel March 9, 2005 12:52 AM PST
Does the perceived signal to noise ratio of Blogs not apply to all human communication?
Your reply subject line:
by 201293546946733175101343322673 March 11, 2005 5:30 PM PST
I guess a BBS is a blog, then. Hey everyone, Cnet is reporting on a 25 year old tech! Notice how news organizations use the term blog? Doesn't a blog lose meaning when just about everything electronic can be considered one?
Reply to this comment
Your reply subject line:
by 201293546946733175101343322673 March 11, 2005 5:30 PM PST
I guess a BBS is a blog, then. Hey everyone, Cnet is reporting on a 25 year old tech! Notice how news organizations use the term blog? Doesn't a blog lose meaning when just about everything electronic can be considered one?
Reply to this comment
where is the right to freedom of speech?
by March 21, 2005 7:37 PM PST
do we still have freedom of speach in this country or what???? After all has it been deleted from the constitution or what? A right to express your opinion on a subject or question should not be governed on whether the reply is right or wrong ,agreeable or not but rather on the facts and the truth whether you agree or not still does not give you the right to fire someone for there option of what they think on the matter just because you happen to be in disagreement. ps. if you are a loser then you are a loser so be it.
Reply to this comment
Freedom of speech
by declan00 March 3, 2006 9:56 AM PST
You have the right of freedom of speech. You have the right to end your relationship with your employer with any time (quitting).

Your employer also generally has the right to end its relationship with you (it's called getting fired).

It's pretty unreasonable to expect someone to pay you to work for them if you're, say, complaining about the company publicly.
where is the right to freedom of speech?
by March 21, 2005 7:37 PM PST
do we still have freedom of speach in this country or what???? After all has it been deleted from the constitution or what? A right to express your opinion on a subject or question should not be governed on whether the reply is right or wrong ,agreeable or not but rather on the facts and the truth whether you agree or not still does not give you the right to fire someone for there option of what they think on the matter just because you happen to be in disagreement. ps. if you are a loser then you are a loser so be it.
Reply to this comment
Freedom of speech
by declan00 March 3, 2006 9:56 AM PST
You have the right of freedom of speech. You have the right to end your relationship with your employer with any time (quitting).

Your employer also generally has the right to end its relationship with you (it's called getting fired).

It's pretty unreasonable to expect someone to pay you to work for them if you're, say, complaining about the company publicly.
blogger stories
by amber_red February 22, 2006 6:33 AM PST
I know there is alot of blogs out there about everything but this is everyones chance to use their creative thinking also. I enjoy blogging because it allows me to express myself and hopefully interest other people in reading it. If your interested in reading something with creativity and a story line you are more then welcome to visit my blog at http://apowerfrombeyond.blogspot.com
and see if you still believe all blogs are garbage. thank you for your interest in advance
Reply to this comment
blogger stories
by amber_red February 22, 2006 6:33 AM PST
I know there is alot of blogs out there about everything but this is everyones chance to use their creative thinking also. I enjoy blogging because it allows me to express myself and hopefully interest other people in reading it. If your interested in reading something with creativity and a story line you are more then welcome to visit my blog at http://apowerfrombeyond.blogspot.com
and see if you still believe all blogs are garbage. thank you for your interest in advance
Reply to this comment
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