European ad group to focus on image

By Stefanie Olsen
Staff Writer, CNET News

An advertising industry trade group, formed Monday by top executives from Web portals and marketing agencies operating in Europe, aims to boost the maligned market's image. Executives involved in the European Interactive Advertising Association (EIAA) come from the European units of America Online, Lycos, MSN and Yahoo as well as AdLink Internet Media, IP-Web.net, Tiscali and T-Online International.

The association plans to help the industry grow by producing research that illustrates the value of online advertising. It also aims to set the bar in Europe on new advertising formats, ad targeting, and standards for measurement, research and ad contracts. Its first study, commissioned by NFO Europe, will map the advertising effectiveness of online vs. print, TV and radio and will span sites in the United Kingdom, France and Germany.

Latest tech news headlines

Facebook, Twitter: How we chose to live in public
Posted in Technically Incorrect by Chris Matyszczyk

January 1, 2010 12:16 PM PST
Ex-Googler Lee sees Apple tablet debut in January
Posted in News - Apple by Jonathan Skillings

January 1, 2010 9:20 AM PST
U.S. trade agency eyes Samsung-Sharp spat
Posted in News - Business Tech by Vivian Yeo

January 1, 2010 7:31 AM PST
See all headlines

RSS Feeds

Add headlines from CNET News to your homepage or feedreader.

More feeds available in our RSS feed index.

Markets: Market news, charts, SEC filings, and more; Related quotes; Dow Jones Industrials (0.00%) 0.00 10,428.05; S&P 500 (0.00%) 0.00 1,115.10; NASDAQ (0.00%) 0.00 2,269.15; CNET TECH (0.00%) 0.00 1,646.41

Inside CNET News

Scroll Left Scroll Right

Business Tech
U.S. trade agency eyes Samsung-Sharp spat
Samsung's claim of LCD-related patent infringement by rival Sharp draws the attention of the U.S. International Trade Commission.
Gallery
En route to GPS-based air traffic control (images)
Technically Incorrect
Facebook, Twitter: How we chose to live in public
The end of 2009 and beginning of 2010 see much commentary about how living your life in public has become the norm. Is this technology's fault? Or is this what people always wanted?
Beyond Binary
Visual Studio launch delayed by 'a few weeks'
Microsoft says it's still working to resolve some performance issues related to the Visual Studio 2010 developer tool suite, which was slated for a March release.
Video
Deep-sea volcanic explosion--part 2 (video)
InSecurity Complex
Q&A: Researcher Karsten Nohl on mobile eavesdropping
Researcher who tackled smart card security last year talks to CNET about how easy it is to listen in on GSM-based mobile phone calls now that the encryption has been cracked.
Video
Deep-sea volcanic explosion--part 1 (video)
Deep Tech
'Don't-be-evil' Google spurns no-evil software
One open-source software programmer's joke--'The Software shall be used for Good, not Evil'--is a serious matter at Google.
The Space Shot
Soyuz craft docks, boosts space station crew
A Russian Soyuz spacecraft docked with the International Space Station Tuesday after a smooth, automated approach, boosting the lab's crew back up to five.
Gallery
NASA trains WISE eye on the sky (photos)
Crave
Robots in 2009: The wackier, the better
No surprise here--some of the silliest and oddest robots of the year gone by were to be found in Japan. But who could top Taiwan's kissing bots?
Green Tech
Green-tech venture investing cools off in 2009
Green tech is still attracting billions of dollars a year, but the amount of money has shrunk significantly as investors began to focus on start-ups with the most potential.