May 2, 2001 10:55 AM PDT
DoubleClick buys assets from rival
The sale comes nearly 16 months after 24/7 Media bought the Australian company, which provides ad serving, tracking and analysis to 150 clients worldwide, with a focus on the Asian market. Under the deal, New York-based DoubleClick will eventually expand its offering to Sabela's clients, extending its growing market in Asia and Europe. By selling the intellectual property assets of Sabela, 24/7 said it would eliminate "technology redundancies" within its own ad-serving network, reduce costs, and focus on worldwide expansion.