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September 29, 2005 10:06 AM PDT

Disney's MP3 players for preteens

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Going after a market that includes children as young as 6, Disney on Thursday unveiled a new line of portable digital audio players for preteen consumers.

Disney Mix Sticks are digital audio MP3/WMA players designed to download music files or copy from CDs. They also accommodate memory cards, called Mix Clips, that feature prerecorded music from Walt Disney Records.

"Digital music is exploding and is ready to take off with kids," Chris Heatherly, Disney Electronics vice president, said in a statement. "The Disney Mix Stick-Mix Clips combination is the perfect way for kids to get started with digital music because it's easier to use than players that can only be used with a PC, and it is just as capable."

Disney Mix Sticks have a storage capacity of 128MB, enough for about 60 songs, and work with a USB 2.0 connector. The MP3 players also feature an SD/MMC card slot for as much as 1GB of storage, or approximately 500 songs.

The Mix Clip memory cards carry full-length albums from Walt Disney Records and are compatible with computers, cellular phones and other devices.

The MP3 players are scheduled to ship in mid-October to major retailers and are expected to sell for about $49. The Mix Clips will be offered separately in the same price range as CDs.

Disney isn't the first to attract young consumers with a media player. Apple's iPod has caught the attention of young teens and toy maker Hasbro also carries a portable digital-music recorder, PlayItNow.

See more CNET content tagged:
Disney Corp., The Walt Disney Co., digital music, MP3 player, memory card

Add a Comment (Log in or register) (24 Comments)
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6 year olds listen to music?
by September 29, 2005 11:40 AM PDT
I don't know many kids that care about music at that age. Games and videos, yes; but music? Generally not.
Reply to this comment
Some do...
by ddesy September 29, 2005 12:11 PM PDT
I was spinning records on my Fisher Price at 3 years old. No, not the musicbox ones... 33 1/3 and 45 type. By 6 years old I had a little Panasonic stereo.
If Dad has an mp3 player, then jr will want one.
by lingsun September 29, 2005 6:05 PM PDT
If Dad has an mp3 player, then jr will want one.
Of course 6-year-olds listen to music!
by Anonymous1234567890 September 30, 2005 4:20 AM PDT
You must have had a dull childhood if you didn't! :) Some of my fave moments were using my small cassette recorder, playing bought tapes and/or recording music off the radio, etc. Didn't every kid? This comes as absolutely no surprise to me at all.
6 year olds listen to music?
by syegutkin November 8, 2005 12:51 PM PST
What kind of remark is that, do even have kids
by BayAreaBiker January 4, 2009 11:29 PM PST
I had a record player at that age, as well as many LP records, also a few 45s and even some 78s. This player has a 4-speed turntable, very rare today, more common in the 1960's and early 1970s. I liked a great variety of music, including classical, still do.
6 year olds listen to music?
by September 29, 2005 11:40 AM PDT
I don't know many kids that care about music at that age. Games and videos, yes; but music? Generally not.
Reply to this comment
Some do...
by ddesy September 29, 2005 12:11 PM PDT
I was spinning records on my Fisher Price at 3 years old. No, not the musicbox ones... 33 1/3 and 45 type. By 6 years old I had a little Panasonic stereo.
If Dad has an mp3 player, then jr will want one.
by lingsun September 29, 2005 6:05 PM PDT
If Dad has an mp3 player, then jr will want one.
Of course 6-year-olds listen to music!
by Anonymous1234567890 September 30, 2005 4:20 AM PDT
You must have had a dull childhood if you didn't! :) Some of my fave moments were using my small cassette recorder, playing bought tapes and/or recording music off the radio, etc. Didn't every kid? This comes as absolutely no surprise to me at all.
6 year olds listen to music?
by syegutkin November 8, 2005 12:51 PM PST
What kind of remark is that, do even have kids
DISNEY MP3 PLAYER
by September 29, 2005 11:44 AM PDT
WHEN DOES THE DISNEY MP3 PLAYER GO ON SALE?
Reply to this comment
DISNEY MP3 PLAYER
by September 29, 2005 11:44 AM PDT
WHEN DOES THE DISNEY MP3 PLAYER GO ON SALE?
Reply to this comment
They start even earlier
by j3st3r September 29, 2005 6:01 PM PDT
Six year olds getting in to digital music? They're old news :-P. I have a four year old (five in March) that regularly likes to have tunes playing while she surfs HER way to Nick Jnr or ABC Kids (abc.net.au). There are even quite a few songs that she will recognise, the best example being my playing of Motorhead's Ace of Spades which she spotted as being in her brother's oft played Tony Hawk game.

I think it's safe to say that it wont be long until the lil one is setting up her own playlist like her seven year old sister. Now if only I can teach my Mum how to do the same LoL.
Reply to this comment
They start even earlier
by j3st3r September 29, 2005 6:01 PM PDT
Six year olds getting in to digital music? They're old news :-P. I have a four year old (five in March) that regularly likes to have tunes playing while she surfs HER way to Nick Jnr or ABC Kids (abc.net.au). There are even quite a few songs that she will recognise, the best example being my playing of Motorhead's Ace of Spades which she spotted as being in her brother's oft played Tony Hawk game.

I think it's safe to say that it wont be long until the lil one is setting up her own playlist like her seven year old sister. Now if only I can teach my Mum how to do the same LoL.
Reply to this comment
Is anyone older than 5 gonna want a DISNEY player?
by lingsun September 29, 2005 6:03 PM PDT
Is anyone older than 5 gonna want a DISNEY player?
Reply to this comment
Is anyone older than 5 gonna want a DISNEY player?
by lingsun September 29, 2005 6:03 PM PDT
Is anyone older than 5 gonna want a DISNEY player?
Reply to this comment
DISNEY MP3
by September 30, 2005 9:06 AM PDT
I WOULD LIKE TO BUY THIS PRODUCT FOR MY DAUGHTER'S 11TH BIRTHDAY, WHEN WILL THEY BE OUT FOR SALE?

THANK YOU
Reply to this comment
mid October
by sanenazok September 30, 2005 3:22 PM PDT
Story said that they will be delivered in mid October to major retailers. So I figure it will be at Toys'R'Us and other places that currently sell Disney products. Should also get to Amazon.com pretty quickly.
View reply
DISNEY MP3
by September 30, 2005 9:06 AM PDT
I WOULD LIKE TO BUY THIS PRODUCT FOR MY DAUGHTER'S 11TH BIRTHDAY, WHEN WILL THEY BE OUT FOR SALE?

THANK YOU
Reply to this comment
mid October
by sanenazok September 30, 2005 3:22 PM PDT
Story said that they will be delivered in mid October to major retailers. So I figure it will be at Toys'R'Us and other places that currently sell Disney products. Should also get to Amazon.com pretty quickly.
View reply
by kadseha December 18, 2008 4:33 AM PST
i like dis site not love
Reply to this comment
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