Dipsie wades in search waters

Dipsie, a Web search start-up, plans to introduce a tool to help Web sites improve their rankings in query results on Google, Yahoo and other search portals. The Chicago company is set to launch a competing consumer search engine in test form in mid-July, but it will first promote search engine optimization software, called Dipsie SEO, available by monthly subscription. The tool, based on Dipsie's developing search technology, uses natural language algorithms to assess the content of a Web page and render a slew of synonyms and antonyms likely to crop up in a Web search. It then feeds that page to search engines to help the site's position in results. It also delves deeper into Web pages that are not usually picked up by popular search services, according to Dipsie CEO Jason Wiener.

"It uses our crawling technologies to get past barriers that have been around for last five to 10 years in search robot technologies," Wiener said. The service will be free for the first month to the first 15,000 subscribers.