September 29, 2006 7:13 AM PDT
Dell's no-excuse recycling program begins
Unlike recycling programs offered by many other manufacturers, the Dell program does not require people to purchase a new product. Dell said the aim is to further motivate its customers to recycle, particularly those who may have put it off due to cost or inconvenience.
People can schedule pickups via Dell's Web site. Dell said the new program kicks off Friday. As of mid-morning, however, the Web site still reflected Dell's older recycling program.
The no-charge home pickup program was announced in June. Dell already offers similar programs in Europe and Canada.
After enduring tough criticism over the years from environmental groups, tech companies have started offering more ways for consumers to properly dispose of computer gadgets and to conserve electricity while using computer gear. Among tech companies, environmental advocacy group Greenpeace has singled out Dell and mobile-phone maker Nokia for their ecologically conscientious policies.
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