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Dell targets overseas printer market
September 21, 2005
Dell Laser Printer 1710 and its network variant, Dell Laser Printer 1710n, are targeted at small work groups and home-office users. The machines cost $199 and $299, respectively.
The new printer series is similar to Dell's 1700 family printers in price, but it uses a smaller form factor and prints up to 27 pages per minute--a couple of pages more than the earlier series.
Printing each page will cost as little as 1.7 cents when customers use Dell's high-capacity toner cartridge, which is priced at less than $90, the company said.
Both models can be wireless-enabled with an additional cost of $99. Optional memory upgrades are also available.
Dell recently announced plans to push its printers in emerging overseas markets, hoping to piggyback on strong server sales.
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