February 16, 2007 11:30 AM PST

Dell calls on Motorola's Garriques

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Dell has hired Motorola's Ron Garriques to run the company's entire consumer business, it announced Friday.

Garriques, who was an executive vice president at Motorola in charge of its cell phone division, will become the latest hire at Dell in recent weeks. He will report directly to CEO Michael Dell and run an organization that contains all of Dell's product and sales teams dedicated to consumer goods, said Bob Pearson, a company spokesman.

Garriques
Credit: Motorola
Ron Garriques

Over the past few months, Dell has overhauled its executive roster, following a disappointing year that cost former CEO Kevin Rollins his job. For the most part, the new executives--such as Garriques--have come from outside the PC and server industry as the company looks for new talent and fresh ideas.

Dell executives have admitted that the company took its eye off the ball last year in being slow to respond to customer support and quality concerns. Several longtime Dell executives have been reassigned or have left the company as the new blood comes onboard.

Garriques brings his track record from Motorola down to Central Texas. Under his leadership, Motorola introduced a number of successful handsets--such as the Razr--that were hits with consumers. However, Motorola's momentum has slowed of late, and the company has warned of lower-than-expected profits.

Dell is wasting little time getting Garriques behind a desk; he starts next week. The company is also kicking off a search for a chief marketing officer, Pearson said.

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2 comments

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Nice Choice!
I'm so glad Dell chose a CEO from Motorola. After all, Motorola did
such a bang-up job supplying Apple with state-of-the-art
microprocessors, I'm sure their expertise will help Dell out of its
current slump.

/i love the smell of sarcasm in the morning!
Posted by montex66 (370 comments )
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They Never Learn
Dell was doing great until the Executive MBA's took over to
squeeze every dollar and to heck with the customer. Well it
worked. The support went to heck, the product quality slipped,
etc etc. This is a familiar refrain in corporate Amercia. They hire
based on relationships rather than ability and those who know
how to succeed put things in motion and then in comes the
MBA's to screw it up.

This hire will not help Dell, nor the others I've seen. Michael lost
touch with the customer and his hires did not care about them.
Time to move on.....
Posted by georgiarat (254 comments )
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