February 20, 2004 10:41 AM PST
Dell asks PC buyers nuclear questions
The computer maker has hit upon a direct way of ensuring customers are not planning to use hardware bought from its e-commerce sites for nefarious purposes: it simply asks them.
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A Dell representative said the questions were a routine part of the sale process, and were required by any U.S. corporation to comply with export regulations. Companies are not allowed to sell products destined for countries that face export restrictions. Dell says it will not process an order that "specifies an address of a freight forwarder, warehouse, distribution center, airport or hotel".
Other computer makers generally make do by referring buyers to a "terms of sale" page, with terms such as "you agree to comply with all export laws".
Dell's terms of sale on its U.K. site are more specific. The company reminds buyers that the product may not be sold to countries with export restrictions or to "a user involved in weapons of mass destruction or genocide without the prior consent of the U.S. or competent E.U. government".
On the company's U.S. site, the company further defines "weapons of mass destruction" as "without limitation, activities related to the design, development, production or use of nuclear weapons, materials, or facilities, missiles or the support of missile projects, and chemical or biological weapons".
Dell is also careful to shield itself from liability in cases where its products are used in a "high-risk activity," including "the operation of nuclear facilities, aircraft navigation or communications systems, air traffic control, medical systems, life support or weapons systems." Dell said its telephone-sales operators are not required to query customers on the intended use of their products.
Dell, which sells direct only, is the No. 2 PC maker worldwide and is looking to rapidly increase its sales outside the United States and Europe, and has said it sees particular market-share potential in China.
Matthew Broersma of ZDNet UK reported from London.