November 20, 2006 2:08 PM PST

Cyber Monday more myth than reality?

Related Stories

Cyber Monday exceeds last year's holiday sales peak

November 29, 2005
The biggest online holiday shopping day is not, as it turns out, the Monday after Thanksgiving.

Only 10 percent of Americans surveyed online said they will shop on the Web on so-called Cyber Monday, according to a report published Monday by MasterCard. The survey was conducted by Ipsos Insight for the credit card company.

Last year, the day with the highest amount of Web transactions processed was actually December 5, a week after Cyber Monday, according to MasterCard's worldwide data for 2005. However, a survey by online retail trade group Shop.org of its members found that their busiest day last year was December 12. Shop.org, a division of the National Retail Federation (NRF), released results of its own study of holiday e-commerce on Monday.

Still, that won't stop Web businesses from trying to make Cyber Monday an event, said Scott Silverman, the executive director of Shop.org. Because of the time needed to allow for shipping, online retailers have a slightly shorter season than regular stores. That means both shoppers and sellers have to start the holiday season earlier, he added.

To entice shoppers to start early, retailers are giving special promotions and discounts for Cyber Monday on both items and shipping. CyberMonday.com, a new Web site affiliated with Shop.org, lists many of the deals that will be available.

"Free shipping--with a minimum order size, or some retailers are offering free shipping for any size order--is the most popular promotion that merchants are rolling out. They are starting slightly earlier this year than last year with their holiday promotions. Consumers said that they are planning to start shopping earlier, so the merchants want to make sure they are meeting the need," Silverman said.

About three out of four shoppers plan to shop online, MasterCard said in its report. In addition, the credit card company said that people expect to spend $300 online out of a total holiday spend of $700 each. As context, the International Council of Shopping Centers has predicted that all sales--online and offline--will reach more than $676 billion for the November-January holiday shopping season, based on U.S. Department of Commerce data.

The increase can be attributed to a greater trust in online retail systems, said MasterCard executive Michael Manchisi. "I do think there is more of a comfort with consumers around online shopping--the convenience, the security and the online providers today. You can do things pretty quickly," said Manchisi, group head of strategic account management for MasterCard Worldwide. "Maybe, in the past, people were concerned; they wanted to make sure their goods would be delivered on time. That is less of an issue today."

A significant amount of that shopping is taking place at work, according to a separate survey of consumers conducted for Shop.org. The study found that young people are most likely to shop online from work. Almost three-fourths of 18- to 24-year-olds, and 66.4 percent of those 25 to 34, plan to browse or buy online while at work, the group said.

That doesn't mean that young workers are necessarily goofing off on the job. According to the report, people who shopped on a work computer said they did it before work, after work or during their lunch break.

See more CNET content tagged:
Shop.org, Cyber Monday, MasterCard International, shopper, survey

2 comments

Join the conversation!
Add your comment
Cyber Monday has definitely become a big phenomena. For <a href="http://www.cybermondaycentral.com">Cyber Monday 2010 deals</a>, I'd suggest going to <a href="http://www.cybermondaycentral.com>Cyber Monday Central</a>. They have a lot of useful shopping information and nice email alerts.
Posted by sqwerty001 (1 comment )
Reply Link Flag
Cyber Monday is now like Black Friday it is more a stretch of time rather than a single day.
This is the year that Cyber Monday deals will be better than Black Friday. Some retailers are even catching on and offering price matching (Amazon price matches tvs) and it will only get better and more competitive from here! Learn all the loopholes and little secrets!
This is the best holiday shopping blog site out there!
http://bestblackfridaysecrets.blogspot.com/
Posted by Windstorm01 (4 comments )
Reply Link Flag
 

Join the conversation

Add your comment

The posting of advertisements, profanity, or personal attacks is prohibited. Click here to review our Terms of Use.

What's Hot

Discussions

Shared

RSS Feeds

Add headlines from CNET News to your homepage or feedreader.