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AMD's desktop processors throttle down chip power when the processor is idle or executing simple tasks. As a result, the processor runs cooler and requires less fan speed, said Jonathan Seckler, senior product manager for AMD.
"The goal is we would be able to reduce the noise as much as 10 or 15 percent and reduce the actual power usage as much as 60 percent," he said. "In a lot of cases, that means you're reducing the decibel rating to below 25 db," the same level as rustling leaves or someone whispering and close to the level of ambient noise in a quiet home.
The shift toward quiet is something of a turnaround for AMD, which helped spark the move to noisy, high-speed cooling fans in 1999 with the original heat-spewing Athlon chips. Seckler said the market has changed since then to put a value on aesthetic concerns such as sound.
"You no longer have this race where it's power and performance at all costs," he said. "We've seen there is a price you pay for performance. At the end of the day, noise and heat do matter."
That's a message underdog chipmaker Via Technologies has been been pushing for years. Most of the Taiwan company's PC processors and motherboards are low-power models designed to run without a cooling fan, an advantage that has helped Via chips find their way into an increasing number of media-centric PCs. Werner du Plessis, project manager for processor platforms at Via, said it's about time the PC industry looked at issues beyond processor speed.
"Our message has always been cool and quiet processing," he said. "We've never participated in the megahertz race, and finally people are waking up (to the fact) that we had it right from the beginning."
Via is well-positioned to grab a major chunk of the market for media PCs, du Plessis said, because it's easier to build a quiet system around a chip designed for fanless cooling than to retrofit mainstream chips.
"Having a processor designed to run cool and quiet...is something you have to aim for," he said. "It doesn't happen naturally."
Which is why Via and other quiet-computing proponents don't expect the mainstream PC industry to adopt a "silence is golden" ethos anytime soon.
Hush Technologies' Booth said consumers who want a truly quiet PC will have to continue to seek out specialists.
"Everything we've seen so far and into the forseeable future," he said, "is that the mainstream PC companies are going in the opposite direction from us."
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computing, attention, quest, PC company, component






computer labs and in business settings. I agree that they are
SOOO Loud! I personally own 3 Apple Macintosh computers.
Amazing! Steve Jobs understands the meaning of quiet and
strives to make sure the Apple product line is quiet! I love it!
http://www.g4noise.com/news.php?ID=72
Nice try.
It's also important to understand that there is a fundamental tradeoff between performance/heat and noise. The fastest components, like 10K RPM PATA hard drives and 15K RPM Ultra320 SCSI hard drives, will always be noisy.
Here's a little story about Apple's quiet hardware...
My PowerMacintosh G4 (Gigabit Ethernet) is super-quiet. However, Apple crippled it with a weak cooling system. The machine can only accommodate two 3.5-inch hard drives, one 5.25-inch CD or DVD drive, and a ZIP drive, if you want. Though there's plenty of room inside its gigantic case, there's no additional cooling capacity. My favorite is the second 5.25-inch bay, which has a welded steel bracket that absolutely prevents you from installing anything larger than a ZIP drive. Apple admits (http://docs.info.apple.com/article.html?artnum=58200) that this is due to heat. A PC case of the same size allows you to install extra fans and hence, extra drives.
Mac laptops, nor have I ever heard or read of such a thing
happening due to overheating. I'm sure it's happened, but it's far
from a common occurrence.
http://www.g4noise.com/news.php?ID=72
Nice try!
It's extremely ironic that this article doesn't mention Apple once.
Looks like VIA gear have offered fanless solutions for the past couple years on the various ITX sites. Obviously the VIA processors are easier to cool than a top AMD or Intel CPU. I noticed that even the Intel Mobile processor is being used in Fanless designs. Check out the Fanless that fits in your hand - looks like some kind of high-end stereo component. http://www.littlepc.com/products_fanless_p4.htm
If you really want more perfomance and still want a small mini computer system then you should look into something like this:
http://www.littlepc.com/products_fanless_p4.htm
In those systems you can even buy solid state flash hard drives as well for a true fanless noise free system.
PowerMac Cube was super quiet, energy efficient & fanless.
PowerMac G5 tower, super quiet, energy efficient & thermal
zoned with computer controlled fans per zone that turn on & off
as needed, yet QUIET due to multiple fans (instead of one large
loud fan in most PCs) an water cooled dual G5 processors.
Having used WinPC towers & PowerMac Towers for years, my
ears are very thankful of the quiet, well designed & engineered
products from Apple.
Open any PowerMac G5 tower & see how Apple sweats the
details in layout, engineering, user upgradability & acoustics.
Think Different & Hear Different, use an Apple Computer.
There are plenty of brands of power supply, heat sink and case fans that make supper quiet componets.
But since apple doesn't open there hardware up, it's hard to build a super mac from scratch. So I stay away from apple because I like power.
Secondly, most families are busy and have something going in their house that is louder than the computer fan, ie. kids yelling, tv, telephone, you name it.
This only high importance to the overpaid editors of cnet who can actually afford to have enough of the latest technology in their house to worry about noise.
I like the way you put it into perspective, by comparing the noise from a computer with the noise from children in the household. It reminds me of the reply I give when people make claims about the "sound quality" of an MP3 player: not noticeable over the noise in the listening environment (gym, bus, street, train, plane, etc.).
Here's another perspective on the original article: it glosses over the fundamental tradeoff between performance and noise. My 15K RPM Ultra160 SCSI hard drive is rather noisy, but I do appreciate its speedy response time and high throughput.
most promising technology of ACTIVE NOISE CANCELATION? Not
only does it allow you to use any system of cooling you choose
but it also keeps quiet every other device that makes noise
(most often, disc-based storage). Also in addition to the
auditory benefits, it can reduce the amount of vibration in the
devices before they even reach the air.
This ain't rocket science, people! It's proven, cheap and really
easy to apply in enclosed spaces like the inside of a computer.
http://www.school-for-champions.com/science/
noise_cancellation.htm
ALSO, read the CNET articles above all the comments about all
of the LOUD PC's & how they are trying to deal with it.
By the way, I use UNIX/Wintel PCs / Sun Sparc / SGI / Macs
frequently & provide system analysis for creative architectural,
3D, animation & video teams.
Either build your own white box or have it built for you.
You can specify components that are quieter.
For example:
1. a video board that does not have its own fan
2. fluid bearing disk drives
3. rubber grommets on the disk drive mounts
4. variable speed CPU cooling fan
5. "whisper quiet" power supply
6. aluminum case with larger diameter fans
7. higher quality, quieter fans
All of these add only a little bit to the overall cost and can drop the noise level by 10-20 dB.
It is what I did.
,dave
- Years later, WinTel catches on. Apple led the way.
- by technewsjunkie February 5, 2005 10:25 AM PST
- When I go into a Lab of WinTel PCS at school, the noise level and
- Like this Reply to this comment
-
(24 Comments)heat is immediately noticeable.
When I walk into a Lab of iMacs that were "engineered to be
nosieless, with NO fans", it is an incredible contrast. The only
thing clicking is a working hard drive, and Apple pays attention
to that nosie factor as well. Attention to detail and the user
experience are what Apple computers are about.