In a sequel to its advocacy of internal blogs, Sun Microsystems has begun encouraging its rank-and-file employees to publish videos promoting the company's products.
Sun has launched an internal contest to see who can publish the most compelling video at video-sharing site YouTube, said Sun Chief Marketing Officer Anil Gadre. He said that Sun minions tell him, "If I could just get out and tell everyone about my product myself, we would sell so much more," Gadre said. "YouTube allows us to enable every one of them to do just that."
The internal contest has triggered some inter-group rivalry, Gadre said. John Fowler, executive vice president of the server group, posted his own Halloween video exhorting his employees to come up with "creative, wacky, energizing educational videos."
Sun was credited with visionary status in the dot-com boom but has struggled to win back its prestige and influence since then. In an effort to once again "become part of the conversation" among computing equipment buyers, Sun executives have encouraged their employees to publish their own blogs.
Cox responded Thursday in a comment to Schwartz's blog. He said that before such a move would be possible, companies would need to be able to guarantee that their Web sites indeed provide the "broad non-exclusionary access" required by fair-disclosure regulations.
For some reason Sun doesn't want to go after marketing to the public. I cannot understand it, but their products do speak for themselves once people know about them. $2 billion a year on R&D tends to tighten spending in other areas. They would be cleaning up, though, if they marketed like commodity companies such as Dell!
Hmm. They don't have billions of dollars to burn in marketting, so these kind of approaches are good. They have posted 3 quarters of year-over-year revenue growth. Let us wait 1 more year to see whether they will post consistent profitability.
Marketing dollars aren't pulling customers in under false pretenses. It can only get better. Sun's profits aren't growing by accident. Their products are way ahead of the competition. The T1 processor is an estimated 5 years ahead. Wait until Niagara II and Rock come out. Sun has completely changed from a proprietary ultra-SPARC company to the most open-sourced - by far - of its kind.
Just wait till some disgruntled employee comes up with a "creative, wacky, energizing educational whistle blowing video"...!! This could get interesting.. :-) (pass the popcorn please)
Google creates an animated doodle that features a boy, a girl, Google's search engine, and a jump rope. But might there be darker, more analytical, more troubling interpretations to this tale?
The Silicon Valley online payments startup grew by 1,000 percent last year and is hopeful it can repeat that level of growth this year. To do that, it's had to move away from its early friends-and-family roots and embrace small businesses.
Chamtech's spray-on antenna uses a nano material to provide a low-power boost to antenna range. The wireless-in-a-can product may some day bring an end to unsightly cell towers.
EnerG2 opens a plant to make an engineered carbon that will improve performance of energy storage devices and make storage for start-stop hybrid cars less expensive.
Sad.
in marketting, so these kind of approaches are good. They have posted 3 quarters of year-over-year revenue growth. Let us wait 1 more year to
see whether they will post consistent profitability.
wacky, energizing educational whistle blowing video"...!! This could
get interesting..
:-) (pass the popcorn please)