June 6, 2006 12:00 PM PDT
Comic book software touted as marketer's dream
That's because Paramount Pictures is licensing Planetwide Games' Comic Book Creator software, an application that lets users quickly make their own digital comic books by dragging and dropping text and images into a template, and making a "Nacho Libre"-branded version of it available to fans on Thursday.
Paramount is not alone. Already, online games publisher Sony Online Entertainment and the National Geographic Society have signed on to license their own versions of the software, and Planetwide said it is in talks with at least one rock 'n' roll band interested in giving its fans a new way to indulge their fantasies.
And that means that fans of the online games, movies, magazines and, possibly, music produced by Planetwide's partners will be able to add all the Bam!, Pow!, Zoom!, hyperbolic thought bubbles and cartoon explosions they want to the stories they create.
"It was sort of a no-brainer for us (as) this is something our players will get a kick out of," said Gregory Short, Sony Online's director of Web presence. "The key features for us that were attractive was, one, that it is very easy to use, and the second thing we liked was that there are so many different ways that you can export what you've done."
According to Mark Politi, Planetwide Games' vice president of marketing, the Comic Book Creator was originally aimed at individual players of online games as a way to give those players a method for crafting original stories based on their in-game characters and the games' plotlines. The company is still selling a standalone version of the software for $30. Users upload many of their creations to the Comic Book Society Web site.
Letting fans build the brand
But in recent months, Planetwide has seen virtue in partnering with marketing companies like Paramount, Sony Online and the National Geographic Society, as well as others that have yet to be announced. Those involved tout the value of the software as a way to leverage a brand in an unusual way--one that puts creative power in the hands of users and fans.
"For us, the Comic Book Creator will allow kids, and families in general, people of all ages, to utilize the product to engage them in the storytelling that National Geographic is all about," said John Dumbacher, senior vice president of licensing at the National Geographic Society. "It's a new way of engaging kids. The product specifically allows us to have entertainment with substance to it."
So far, Sony Online's version of the comic book software is the only licensed one available. It currently includes about 300 art pieces for online games "EverQuest," "EverQuest II" and "Planetside."
But in July, said Short, SOE will release new art packs that will include as many as 3,000 new art items, including many brand-new renderings of creatures from the games. And by including that art with players' own game screen shots, art creations and even digital pictures, Short suggested, the number of story combinations becomes limitless.
As such, Short said, SOE hopes its players will upload their comic creations to a community site where others can then view and rate them. By doing that, he added, the company can create a new sense of community involvement among participants.
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