December 17, 2004 5:13 PM PST

Comcast subscribers flock to free TiVo recorders

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TiVo freebie has lump of coal for Comcast

December 15, 2004
Thousands of Comcast subscribers lined up Friday at the Alviso, Calif.-based headquarters of digital-video recorder company TiVo to pick up a free recorder and donate a gift to charity.

From 11 a.m. to past the 1 p.m. deadline, TiVo employees gave away about 2,000 recorders and collected more than 2,000 donated items from Comcast cable subscribers, according to the company. The promotion killed two birds with one stone--poking fun at competitor Comcast and benefitting the San Francisco Bay Area nonprofit organization The Family Giving Tree.

Through a series of communication miscues earlier this month, Comcast subscribers were left with the impression that a $9.99-per-month DVR service that was supposed to be up and running in the Bay Area wasn't available yet or that there was a shortage of recorders. A check of the Comcast Web site Friday indicated that the DVR service was available in San Francisco and San Jose, Calif.

Comcast customers who were first-time TiVo owners and brought their cable bill and a donation were eligible for the promotion.

DVRs allow viewers to pause live television broadcasts and program systems to record shows to a hard drive. TiVo usually charges $199.99 for the recorders and $12.95 per month for the service. The company is also in the middle of a $100 mail-in rebate promotion for its recorders that lasts until Jan. 1. A lifetime subscription to the service costs $299--that's the lifetime of the recorder, not an individual.

The service fees were not part of the Friday giveaway.

TiVo representatives estimated there were about 2,500 attendees at the first-come, first-served promotion, but those who came after supplies ran out were given a coupon for an additional $50 off the rebated price. Recorders are $49.95, but the coupon expires at midnight tonight.

"The event was an overwhelming success and we exceeded expectations on every level from attendees to the gifts collected," said Kathryn Kelly, a TiVo spokeswoman. "We were happily surprised and touched by the goodwill as well as the enthusiasm. It got to the point where our staff was giving people the TiVo shirts off their backs; everyone went home with something."

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Brave face before the storm for Tivo
Well Tivo can do all the gimmicks and put on a brave face all it wants. When Comcast launches its DVR, Tivo would be in seriously trouble at least in the cable segment. I personally think its ridiculous that Tivo charges a 12.95 monthly fee for Tivo and dials back home. Heck when you are paying for the device then why should one have to keep paying Tivo for the previlge of DVR? Okay maybe $5 a month might be ignorable after you paid for the device.

Compared to Tivo, Comcast will give you a box for free and only charge $9.95 a month. I still think thats more, but hey at least you don't pay for the box. On top of that you get all the benefits of having it integrated in one box instead if juggling many, no phone line nonsense, one combined bill to pay and one combined interface from your guide on the box. Tell me again, why do I need or want Tivo? Plus Comcast already has HD DVR boxes launched in parts of the country. Where is Tivo HD? Tivo's days are numbered if the Satellite guys also go for their own DVR boxes.
Posted by aabcdefghij987654321 (1722 comments )
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Comcast's DVR is free due to a big gorilla
Comcast's DVR is made by Microsoft and is part of their plan to reach home markets with their Interactive TV plan. The DVR is based on the Media Center PC OS and has hefty DRM installed. I have Cox Communications and they offer the same DVR that Comcast does and that DVR is made by Microsoft.
TiVOs stand for quality. My old boss still has his series 2 (the first run) TIVO and he's upgraded that thing with two 500 gig HD. The TIVO community is huge and people are always finding new things to add to the boxes. Yes the Tivos cost more in the long run but you're getting your monies worth right from the start. TIVO tech support has got to be the best as they don't talk down to their customers, and talk about speedy, my old series 1 had the power supply in the unit fail, TIVO sent us a new series 2 without us having to pay the upgrade fee or anything. You can't be a company that follows sound ethics and still manages to give its customers what they want.
Posted by mattluria (6 comments )
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Tivo a better deal than you think...
AB-

> When Comcast launches its DVR, Tivo would be in seriously trouble at least in the cable segment.

I live in the D.C. area, where Comcast's DVR service is available. I have several friends that tried it, and they still went back to Tivo, citing usability issues and lack of features with the Comcast unit. Also, remember that the DVR unit that Comcast provides only records shows, and there are limited options for recording a series. With Tivo, not only do I have the option of recording first-run shows only, but Tivo will suggest shows and movies based on what I have watched or asked to record. The more you use Tivo, the more intelligent the suggestions.

>I personally think its ridiculous that Tivo charges a 12.95 monthly fee for Tivo and dials back home. ... Okay maybe $5 a month might be ignorable after you paid for the device.

What a coincidence. A large segment of Tivo subscribers are coming from the likes of DirectTV, which I currently use. DirectTV only charges $4.95/month for ALL Tivo receivers (which each unit only takes up a box, not multiple) attached to an account. If I were to have 4 receivers, I'd still only pay $4.95/month, versus $39.80/month with Comcast. Plus Tivo calls to update not only software, but also your programming guides. The comcast unit is dependent on your digital cable service.

> Heck when you are paying for the device then why should one have to keep paying Tivo for the previlge of DVR?

Why should you pay for cable after buying a TV? Why should you buy Satellite Radio service when there are free radio stations available? It provides a service that you find useful. Remember, you get what you pay for, and not a penny more. With Comcast (I was a former customer), I find you usually get a lot less than what you pay for.

> Compared to Tivo, Comcast will give you a box for free and only charge $9.95 a month. I still think thats more, but hey at least you don't pay for the box. On top of that you get all the benefits of having it integrated in one box instead if juggling many, no phone line nonsense, one combined bill to pay and one combined interface from your guide on the box.

See earlier arguments

> Tell me again, why do I need or want Tivo? Plus Comcast already has HD DVR boxes launched in parts of the country. Where is Tivo HD? Tivo's days are numbered if the Satellite guys also go for their own DVR boxes.

DirectTV also has HDTV receivers, and they also have HDTV Tivo Receivers. The question is how much you are willing to spend for a receiver. The same problems that require the additional costs for an HDTV Tivo are the same reasons Comcast does not offer a DVR for their HDTV customers.
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