April 3, 2006 7:58 AM PDT

Claria releases PersonalWeb beta

By Candace Lombardi
Staff Writer, CNET News

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Related Stories: Claria to exit adware business
March 22, 2006; Adware maker Claria steps into search
July 13, 2005; Microsoft said to be mulling purchase of Claria
June 30, 2005; Web publishers settle with Gator
February 7, 2003

Claria on Monday released the beta version of PersonalWeb, an Internet tracking service that delivers content to subscribers' personalized home pages. Each feed is based on the subscriber's online habits and includes links to frequently used Web-based e-mail, search engines, news sources and Web sites. The subscriber's PersonalWeb home page also includes consumer advertising tailored to that user's online profile.

Claria, formerly known as Gator, claims in a statement that PersonalWeb does not collect and use subscribers' personal information, and that RelevancyRank, its proprietary algorithm software that analyzes consumer behavior, does so anonymously. This follows an earlier announcement from Claria that it would be selling its pop-up-advertising business by the end of the second quarter 2006.

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Add a Comment (Log in or register) 1 comment

Like any one with a grain of sense would trust Claria/Gator
by DrKevorkian January 26, 2007 2:37 PM PST: Maybe if they change their name a couple of more time nobody will remember their putrid roots.; Reply to this comment

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