CinemaNow plays pay-per-view films

By Gwendolyn Mariano
Staff Writer, CNET News

Online video-on-demand service CinemaNow says it has launched a pay-per-view service of selected feature films in a downloadable format. Among the films are "Romance," "The Snow Queen" and "Heaven's Burning." The Marina Del Rey, Calif.-based company said the films will be offered on a pay-per-download basis for either $1.99 or $2.99 each, giving people unlimited access for two days. Prior to the launch, the company only provided streamed content.

CinemaNow is majority-owned by Lions Gate Entertainment with investors that include Microsoft and Blockbuster. In August, CinemaNow relaunched its Web site with a custom version of Microsoft's Windows Media Player.

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