Can Disney still be Disney online?

With the highly anticipated beta launch of the Disney-Infoseek joint portal around the corner, Disney is fighting to keep its brand unsullied by the darker elements of the Web. Wall Street appears to be reacting favorably--Infoseek's stock soared after the company announced it would no longer accept adult-oriented advertising.

Disney's dilemma: Family values on the Web news analysis The company is trying to transplant its meticulously controlled family friendly image onto a notoriously renegade medium. Infoseek says no to adult advertising The company takes a step to disassociate itself from the racy side of the Web. Infoseek surges on Disney deal buzz The company's shares, which long have trailed the rest of the high-flying Internet sector, rally as it prepares to launch its new portal with partner Disney.