May 30, 2007 12:56 PM PDT

Cameras everywhere, even in online maps

Last modified: May 30, 2007 1:24 PM PDT

update SAN JOSE, Calif.--Kevin Bankston, staff attorney at the Electronic Frontier Foundation, was surprised to see his face in a street-level image on a now defunct online map a few years ago.

Worse, he was photographed smoking outside the EFF offices in San Francisco, and he had been trying to hide his habit from his family.

That's a relatively benign incident, but it illustrates how easy it is for the technology to threaten an individual's privacy, Bankston said at the Where 2.0 conference here, where Google on Tuesday announced its new street-level map view. Google's feature allows users viewing San Francisco to zoom in close enough to read street signs and even see inside front windows.

"It is irresponsible for Google to debut a product like this without also debuting technological measures that would obscure the identities of people photographed by this product," he said. "If the Google van happened by your house at the right moment it could even capture you in an embarrassing state of undress, as you close your blinds, for example."

Personal indiscretions aside, the larger concern is for people entering and leaving places like domestic violence shelters, Alcoholics Anonymous meetings, fertility clinics and controversial religious or political events, Bankston said.

Google Street View

The Google map feature offers a way to request the removal of photos and will take down identifiable images if a person requests.

"Street View only features imagery taken on public property. This imagery is no different from what any person can readily capture or see walking down the street," a Google spokeswoman said in a statement. "We provide easily accessible tools for flagging inappropriate or sensitive imagery for review and removal...We routinely review takedown requests and act quickly to remove objectionable imagery."

However, removing images of people after the fact doesn't entirely solve the problem, Bankston said. "That is of limited use if you don't know the image is on the site and by the time you find out, whatever privacy harm may already have occurred," he said.

Google removed photos of women's shelters before launching the feature, said Cindy Southworth, director of technology at the Washington, D.C.-based National Network to End Domestic Violence, which is the umbrella group for state shelters.

"We don't want to call attention to the shelters," Southworth said. "We would rather it look like a choppy horizon line as you pan by. Our hope is that other companies will do a similar thing and reach out to us in advance."

Removing the shelters from the map greatly diminishes the privacy threat to battered women, said Ashley Tan, volunteer coordinator at Woman Inc., a San Francisco-based 24-hour domestic violence crisis line. However, there is still a slim chance a stalker could see a victim's whereabouts. "If someone is obsessed with their victim it could be used as another tool, and it will be something we have to consider in safety planning," Tan said.

The block view that Amazon.com's A9 map showed is gone, along with A9 maps in general. One of those maps outed Bankston as a smoker.

Microsoft offers a bird's-eye view on its maps that doesn't show faces and other ground-level details. The company does have a preview of a street-level technology in San Francisco and Seattle, but it won't likely be launching that product publicly and is, in fact, looking at ways to obscure identifiable images like faces and license plates, according to several Microsoft executives.

"I don't think you'll ever see us do what Google is doing," said Erik Jorgensen, general manager for search and mapping at Microsoft. Such up-close imagery on maps might make sense for applications related to travel and real estate, but users don't need and don't necessarily want a picture-perfect world on the map, he said. "The feedback we got was that people like visuals as cues integrated into driving directions," rather than the "exploratory mode" that street-level offers, he said.

AOL's MapQuest offers only a satellite aerial view. Yahoo hasn't gone I-Spy on its maps either, and it doesn't sound like it will.

"It's a different approach to developing applications. Google puts out the technology and it's not clear what the use-case is," said Jeremy Kreitler, director of product management at Yahoo Maps. "Now that (map images) can see in your windows and not just your roof, there are privacy concerns."

As technology gets more advanced it gets harder for individuals to remain invisible, said Greg Sterling, online maps expert and founder of consultancy Sterling Market Intelligence. "In this world of ubiquitous imagery it's hard to avoid privacy issues," he said. "Relatively speaking, privacy has been eroded by all this readily discoverable information."

Add a Comment (Log in or register) 15 comments
Privacy?
by Christopher Hall May 30, 2007 1:15 PM PDT
Okay, so let me get this straight.

-Mr. Bankston is a smoker. So far, nothing wrong with that.
-Mr. Bankston is intent on hiding the fact that he's a smoker from his family. Trust issues and general lack of character abound right there.
-Mr. Bankston is upset that Google took a picture of him smoking, which immortalizes the secret he's been keeping from his family.

And he has the audacity to claim that his [i]privacy[/i] has been violated? Sounds like his morality is very situational and only applies when the circumstances inconvenience him directly. What right has he to point at Google for being "irresponsible"? His example of a Google van catching you doing something embarrassing in your house is non-topical, as well, because that's clearly in [b]private.[/b] Mr. Bankston's actions were in [b]public.[/b]
Reply to this comment
Stalkers & Abusers, line up at Google Street View!
by mstrhypno May 30, 2007 1:59 PM PDT
This will be a boon to the spousal abusers and stalkers of the
world. It will allow them to track, right down to whether their
victim's car is in the driveway, their target's activities at home.

This makes "casing a house" even easier for felons looking to
stage a break-in as well.

How nice of Google to think of the safety and well-being of the
American public.

If I see the Google Street View Van, I will have a very difficult
time keeping myself from throwing a blanket over it's viewports.
Or reporting them for violating my insurance agent's HIPAA
rights of privacy, for example. Or my wife's right to privacy in
our yard or inside our home, which could be "accidentally"
viewed by the van as it drives by (private property, invasion of
privacy).

Commercial use of the image of an individual is still a protected
thing, even on a public street in some states - and the
publication OF an individual's image for profit without proper
media releases being signed could, possibly lead to litigation as
well.

Wisconsin, for example, has some very sticky laws regarding
such unfair use of a person's image for commercial purposes as
I understand it.

It will be interesting to see what the various State's Attorneys
General will do with this, not to mention the various civil
liberties groups - especially after the first person gets killed
through the use of this "useful and harmless" product.

Darrow's Second Law states: "Common Sense Ain't. If It Was,
There'd Be A LOT More OF It Around!"

Google has just proved it with this product.

Google needs to rename itself. I nominate Big Brother for their
new name.

Anyone care to second the motion?
Reply to this comment View all 3 replies
Am I Spying on me?
by deliman May 30, 2007 2:47 PM PDT
I hope there is only a minute % of folks that are surprised by this technology. It has been going on for quite a while, in the form of Toll Booth cams, cams at intersections, live cam of Mardi Gras, the list goes on.....cams in elevators...and before that, the helicopters in the sky, the debit cards, the grocery store cards,any credit card, "They" already know more about you,than you may know. Renting an Adult film late one night? 1). your on camera 2). If you used a check or credit card, "they" even know what your into, sexually. and the time of day/night..To go one small step furthera case could be made showing when you like sex, what kind of sex,you like,and how often.
Wake up, please, don't be alarmed by this. did anyone really not see this coming? I love America, and will fight until I can fight no more, But... again... what would you expect, from a government gone ary? We are so lost we don't respect our own laws anymore. We just lost a major engagement with Mexico. We let illeagles break our law,we even welcome them.Free medical, while they spit in our faces, and their leader keeps spouting indignities at my leader. and we allow them to take from our system, with no giving back. We have been outwitted by the Mexicans, and now 1000's are overrunning our borders, daily, like ants, illeaglly, without respect,and burning American Flags,and who knows how many baby rapers there are amongst them? We probably have them vidioed, though. Think about it.
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Spruceman
by spruceman May 30, 2007 6:21 PM PDT
The privacy thing is moot here. These cams are not peering into houses. They are taking the same pics you or any other person walking down the street can take. If I'm smoking a cigarette, having a drink, or engaging in sex on the front lawn, I would have no more reasonable expectation of privacy than if I were doing these things on the National Mall on July 4th or in the median strip of a nearby interstate highway. OTOH if they should happen to put their cameras right up to my windows and take advantage of a tiny tear in the window shade to view inside the house, that's entirely an invasion of privacy.
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Google Street View is great.
by lee9372 May 30, 2007 10:19 PM PDT
Google Street View is the greatest map tool. Kevin Bankston is overreacting to this great feature. Individual's privacy is not threaten here. Google Street View photographs only the public space not private space.

This mapping tool is very useful. One can get virtual viewpoint of the places a person must go to. By looking at virtual 360 viewpoint, a person would have photographic picture of the destination.
Reply to this comment
Once Again--More "Free" content for the Final Library
by Chris Castle June 2, 2007 9:27 AM PDT
Google's street view is more content that people have to catch them using to make them take down. But wait...Street View isn't a copyright issue, it's a privacy issue. No DMCA "safe harbor" (if that law even applies to Google).

So where is it written that Google gets to look inside your house until you tell them to stop?
Reply to this comment
Do no evil...
by a85 June 3, 2007 7:00 AM PDT
I hope people are finally waking up to the reality that Google is just another big company trying to make a buck even if it costs us our privacy. Google is no better than any other big corporation. I just can't wait for the Google-sycophants to finally realise.
Reply to this comment
Shocked at EFF's position
by romulusnr June 7, 2007 9:55 AM PDT
I have a right to take pictures in the public space and I have a right to post those pictures online. And so does Google.

If EFF doesn't support that online right of mine then EFF is not for me.

I can't believe EFF is pandering to ninnies that don't like the fact that they voluntarily and knowingly expose themselves to the public sphere. If the cat lady doesn't like people being able to see in her window, then she should close the curtains. If whiny secretive EFF boy doesn't like being caught smoking, he shouldn't smoke in front of the building. (Or he should, you know, QUIT.)

It's not Google's fault you did something stupid or embarrassing or "secret" or "personal" while *in public.* It's your own. Own up to it. Don't do private things in public, and don't rely on a big glass window to protect your privacy.

There is lots of precedent on taking and publishing pictures of public scenes and other things that are visible from the street. EFF's lawyers ought to be well versed in it.
Reply to this comment
I disagree with EFF's position
by unknown unknown June 7, 2007 7:27 PM PDT
There is no reasonable expectation of privacy in public, the courts have recognized as much. As for those worried about an accidental photo of the inside of their home I would suggest shear curtains or a shade. I think the EFF's postion on this is absurd.
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