CEO details NCI's transformation

Mitchell Kertzman wants to rock.

As the new chief executive for Network Computer Incorporated, Kertzman is looking to

propel the company forward. And if luck should have it, he may be able to use some of his flare and panache from the early days when he worked as a Boston-area disc jockey.

Kertzman, who speaks at a clipped rate with hands gesturing, joined NCI as CEO last November, after heading up database maker Sybase.

He left a company that had been struggling to set itself above its competitors and came to a company that also was facing some rough and tumble times. (Kertzman is a director for CNET: The Computer Network.)

Q: Can you update us on what the company's direction is now?
A: The company has an interesting history and genetic makeup, with the combination of Oracle's NCI Network Computer division and Netscape's Navio, which got combined about 18 months ago. And the company, since it still bears the name of Network Computer, I think still bears some of the perceptions associated with the original mission of Network Computer.

I think it had two founding principles, one of which turned out to be flawed and the other one turned out to be right-on. The one that was flawed was the notion that thin-client computing would rid the earth of the satanic personal computer. And that notion that somehow PCs and Windows were evil...and that people would want to replace them with thin client devices I think is the part that was flawed.

The part that was right-on was the model of thin-client computing, which Larry [Ellison, chief executive of Oracle] and more people now refer to as the "Internet model of computing." So the way the mission of the company has changed as the company developed was to stick to that model of thin-client computing, and it turned out that the work that had been done in order to support that.

And of course thin-client computing requires fairly robust servers to support the users, the application loading and delivery, updating application integration on the backend. And so all of that work that was done with this original mission turned out to be perfect for the category that developed, which is information appliances.

And the other thing about the first model of the company was that the company Network Computer was actually going to sell directly to consumers and sell hardware devices. And about maybe a year or more ago that mission changed to be a software company only?And the method of getting to the market changed from selling to consumers to selling to what we describe as network operators--cable television companies, ISPs, telephone companies, telcos around the world.

Q: What markets are you targeting?
Probably the most robust market for that model now are devices attached to televisions--Web boxes, set-top boxes, game consoles, satellite receivers, and bringing enhanced television, Internet connectivity, email and various other kinds of communications to the TV platform. And then beyond that we'll go to things like cell phones and pagers and PDAs and then eventually home appliances and everything we think of as information appliances.

One of the ways that we think our model will be more successful than, let's say the WebTV model, in this space will be that Microsoft is trying to do the end-to-end delivery to consumers. And we think demand is actually going to be driven by the network operators who have existing subscriber bases, have fat pipes coming into the home, and the like. So the model of the business has changed then to software-only; we sell the client software that goes in the device typically to the manufacturers of the device. And we sell the infrastructure software--the servers and the applications that go along with it, to the network operator. And it's a software model, it's a business model, it's a distribution model that is an OEM model--we don't sell directly to end-users--and it's a software model--we don't sell online services, we don't take a portion of the network operator's revenue...we license software to them and we support that software.

The other strategy that we pursued then before I got there was to really pursue the top network operators around the world. And we've had some success with that. The most advanced digital television market in the world is the U.K. and all of the three major cable television suppliers in the U.K.--Cable and Wireless, Telewest and NTL are using our software. We have a lot of activity going on the U.S., a lot of which is unannounced but the ones that are announced are things like U.S. West. In Asia we're working with a joint venture of Intel and Pacific Convergence Group called PCC that's doing satellite-based delivery of TV and interactive services to Asia, largely to Hong Kong and China.

Q: Could you clarify the relationship between AOL and NCI, now that AOL has acquired Netscape?
A: The relationship is one more where those companies are major shareholders. Oracle is over half the company. AOL is a little under 15 percent. Both of those companies came to the conclusion before I got to the company that as often happens, NCI would be more successful if it were managed and run and went to the market more like an independent company with the agility and the flexibility and the responsiveness of a start-up rather than with the kind of overhead and bureaucracy that's associated with very large companies. I see my mission as primarily delivering a tremendous return on investment to our major shareholders as far as Oracle and now AOL go.

And the company is doing well. It has real revenues, real customers.

Q: Are you profitable?
A: No. We have probably invested by the end of this fiscal year in May close to $100 million in the development of our product set. It's a business that is very much like a business like @Home, in the sense that it requires a lot of up-front investment and the revenues come as our customers deploy directly to subscribers. So there's a very heavy front-end investment that turns very profitable in the out years as they deploy to subscribers. It's got a nice profitable software company business model, but we don't see that profitability come until really active deployments start.

Q: So your software model, is it based on per customer?
A: Yes, but unlike @Home, which is a monthly subscriber fee, we have more of a software model. Our customers pay us a software license and then they pay us maintenance and support and things like that. We have a Professional Services operation that helps our customers install and implement our software.

Q: What kind of sequential revenue growth have you seen?
A: When we get to showing our stuff to the public you'll find all of this out, but it's been historically for awhile now somewhere in the 100 percent year-over-year range. And that's pretty good, given that we've not seen deployment in very large numbers. So the growth has been pretty healthy.