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July 11, 2007
The software maker's initial plan was to get partners with the touch-screen machines up and running as early as this month. Now it estimates it will take until spring before the devices start showing up in locations like Sheraton hotels, Harrah's casinos, and T-Mobile retail locations.
Part of the holdup has been in developing the custom software each of those partners needs, as well as making sure the hardware is suited to their locations.
"What we have found out is this is not a one-size-fits-all solution," said Mark Bolger, a senior director in Microsoft's surface computing unit. Microsoft had already spent four years developing the product before going public this May.
Video:
Microsoft unveils touch-screen computing
Giant tabletop PC blends reality with virtual reality.
The product, originally code-named Milan, looks a bit like a 1980s sit-down Ms. Pac Man machine, but uses infrared cameras and a projector to create a touch-screen that can respond to multiple users' hand gestures, as well as interact with other objects.
Even as the short-term work proves a bit thorny, the company is growing more enthusiastic about the eventual market for its devices, Bolger said. Since the Surface's May unveiling, Microsoft has gotten more than 2,000 inquiries from companies in 50 countries and 25 different industries.
While it remains focused on its early launch partners, Microsoft hopes to broaden the product in short order to other companies and other industries.
It has yet to launch a public developer's kit, but it has set up a partner advisory council to get outside ideas on what markets might be most ripe. As a result of that feedback, it's speeding up plans to move into the government, education, and enterprise arenas, in addition to the current areas of focus--hospitality and retail, Bolger said.
The company has taken its Surface prototypes on the road a lot in the past six months, showing them to thousands of people in places like New York, Toronto, Boston, Paris, and Zurich. Microsoft plans to show off three of the units publicly on Saturday at the Sheraton in Boston.
"The response continues to be one of overwhelming excitement," Bolger said. "It's confirmation that this is a new category."
In a recent interview with CNET News.com, Bill Gates spoke about the potential of surface computing to go far beyond the tabletop, once the costs come down. The initial units are expected to cost in the range of $5,000 to $10,000, but the company still hopes they will fall to a price affordable to consumers within three to five years. Longer term, Gates sees computers invading all manner of flat spaces.
"It can be in every desk," Gates said. "It can be in every table, it can be in every whiteboard, every mirror. Give us a 5- to 10-year time frame and we will wonder why our tables used to just sit there and not do anything for us."
See more CNET content tagged:
Sheraton Hotels, Bill Gates, touch screen, Boston, road







- You guys are morons
- by Jonathan November 11, 2007 9:49 AM PST
- Wow high end tech that just can't be simply applied to existing hardware having a hard time taking off? NO! You are kidding! I'm shocked I say, shocked!<br /><br /><br />Seriously this is just retarded. MS shows off a rushed proof of concept device that has been on the burner for a while but needed to be pushed to the front because Apple is starting to play with the same basic concepts, and MS didn't want to look like they were ripping off Apple; which by the way they aren't.<br /><br />If anything its MS who has the correct strategy here. Snag the corp environment or in this case retail with this tech then go after the individual users once both the hardware and software are established. If you think Surface will stay only in a tablet format you are a moron fanboy. Expect this tech to miniaturize and become refined as it hits the market over the next 5 years. The key is to build API support for Surface into their Windows Mobile OS. Its horse and the cart, chicken and the egg time. MS need to work out a functional API for their phones, etc for this to ever take off in a big way. But for now. Get a few companies on board and work out the bugs which is exactly what this "delay" is. Think of these early companies jumping on this as alpha testers. Beta testing will probably come in 2009 long after Apple implements some cheesy version of Surface in some tablet or touch screen that everyone will say MS ripped off. Again Surface is not a quick and dirty tech that can be slapped into an existing piece of hardware. Its long term goal is to fundamentally change how we interact with our computer and getting to that point requires RFID's in a crap load of things we don't have them in right now. So 2 years for surface to surface? Sure. Why not. There is no rush.
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- MS Right as Sludge
- by jmainmac November 11, 2007 11:26 AM PST
- Apple is not 'playing' with the same concepts, they are <br />developing highly polished, practical & popular devices with the <br />same concept. The fact is in 2 years time MS will not have <br />anything as functional as what Apple has in the iPhone. Windows <br />Mobile OS is a mess, not because it lacks touch but because it's <br />disorganized and unintuitive.<br /><br />So, by your reckoning the 'correct' way to develop technology is <br />to create what corporations want, then cram it onto the <br />consumer, whereas Apple creates what end-users want, and lets <br />their demand force it upon business.
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