April 7, 2005 1:32 PM PDT
Big changes ahead for Flash
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Lynch touched briefly on Macromedia's plans for FlashCast. After his presentation, he described it as a container for applications built in Flash Lite, Macromedia's scaled-down version of Flash for small devices.
Flash Lite has made some inroads among mobile-phone manufaturers despite competition from the World Wide Web Consortium's open standard SVG Tiny (Scalable Vector Graphics Tiny). Lynch told the audience that Macromedia had signed distribution deals with Nokia and Samsung and that the company was in negotiations with the No. 2 cell phone provider, widely seen as Motorola.
Lynch began his keynote with a response to Stanford professor and copyright reformer Larry Lessig, who addressed the Flashforward crowd Wednesday about the Creative Commons system for less restrictive copyright protection, and about antipathy toward Flash in the open-source and free software world.
"There's more progress we can make as a community," Lynch said in his keynote. "The Creative Commons thing is great and could be very helpful to us."
Lessig had urged Macromedia to consider how Flash authors could more easily share their source code, citing HTML's source code transparency as an example of how free exchange of intellectual property helped make a technology ubiquitous.
Macromedia appeared to have taken Lessig's words to heart, and Lynch displayed a new software button that Flash authors can use to automatically make their source code available.
After the keynote, Lynch said the company was open to the idea of including such functionality within Flash itself, but said optional add-ons such as the source code button were sufficient.
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