March 30, 2007 7:47 AM PDT
Baseball season comes to iTunes Store
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Apple has announced that it will be selling a selection of Major League Baseball game highlight videos on its iTunes Store, just in time for the start of the 2007 season. They'll be distributed in the form of two programs, "MLB Daily Rewind," a 25-minute recap of the highlights of a given day; and "Game of the Week," which will offer full-length videos of two featured games from the National and American Leagues. Each Daily Rewind and Game of the Week will cost $1.99; a month of Daily Rewinds will cost $7.99, and a "Season Pass" for every Game of the Week will cost $19.99. Interested viewers can also download a season preview for free from the iTunes Store. Additionally, the store will sell another MLB.com show, "MLB.com Baseball's Best," featuring classic baseball games, for $1.99 an episode.
Somewhat ironically, MLB.com opted out of an earlier deal with the iTunes Store in September: the league pulled its podcasts from Apple's offerings, choosing instead to distribute the free downloads exclusively from its own Web site.