October 26, 2004 2:54 PM PDT
Apple's U2 'box set' a sign of shifting music pricing?
- Related Stories
Apple unveils color iPod, U2 editionOctober 26, 2004
Since the launch of Apple's iTunes store in April 2003, the price of digital music has gravitated, with few exceptions, to 99 cents per song, following the Mac maker's unwavering lead. Apple CEO Steve Jobs has been adamant that a consistent price is important to help consumers understand the new world of online music.
But even as they have been pleased with Apples' iTunes successes, record label executives have chafed at the fixed prices. They're used to the retail world, where some albums can be priced higher than average, and some lower, in order to take advantage of demand.