Apple's Intel switch: Jobs' keynote transcript

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we work very closely with them and we've been working with Adobe for over 20 years as well and it's my pleasure to invite up Bruce Chizen, the CEO of Adobe.

(Bruce Chizen's address)

Jobs: Thank you, Bruce. And now, you know, we've obviously been working with Intel these last several months evaluating what we were going to do leading up to this decision. And we found we've kind of gotten deeper in discussions with them than ever before and we found something pretty amazing, which is they're kind of like us. They're passionate about their products. They're an engineering-driven culture that is passionate about their products and we didn't always view them that way. But that's what we found. And our engineers have gotten along famously with their

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engineers and we've had an extremely productive working relationship as we've come to learn about their road maps--what we could do with their technology. It's been? it's been great and it's my pleasure to introduce Paul Otellini, the president and the CEO of Intel. I invited him here because I wanted you to hear directly from him what he thinks about all this.

Otellini: I suspect there's a whole bunch of you that never thought that you'd see that logo on this stage. I was one of them for a while and not any more obviously. We are so excited at Intel to be given the opportunity to work with Apple to bring you some really great products. I thought I would try to explain how we got here today and I would do it in the context of telling you a story, and the story is really about Apple and Intel and I call it A Silicon Valley Story and it goes back a ways, in fact it goes back almost four decades.

Intel was founded in 1968 by Gordon Moore and Bob Noyce. Bob was the co-inventor of the integrated circuit. We started out building memories--first product was an SRAM, we invented the DRAM and a few years later we invented the world's first microprocessor, the 4004 and we were in Mountain View. Well, sort of eight years later, five miles away in Cupertino, Apple was founded, and you can see the picture of Steve and Woz there. You can also on the right hand side see a picture of Steve and Bob Noyce on the right hand side having dinner. I asked Steve last night as an aside, "Was that the last time you wore tie?" He said, "No it's the last time I wore a moustache, though."

But what you may not know is that our connection between Intel and Apple started around the same time. Bob and Andy Grove actually were early investors in Apple Computer and in fact Ann Bowers was Bob Noyce's wife and she was Apple's first VP of HR. So there were some early signs of genetic connection.

Paul Otellini
CEO, Intel

It didn't quite work out the way we had hoped, and in fact Apple started in 1976 with a chip from MOS Technology. Well our microprocessor business in the PCs came quite after that. In 1981, IBM chose the 8088 to go in their first PC and things went along for quite some time. And as Steve has pointed out in 1993, two events happened. Well, Apple switched in the 68K to PowerPC and Intel launched the Pentium processor and started ramping it in earnest. And for the next couple of years competition really heated up quite a bit. It got pretty intense. It got so intense that in 1996, Apple--they set fire to our bunny person! And I know some of you may not be as old as this commercial, but I thought I would rather run it for you anyway in case you haven't seen this.

Now you know, we didn't have a grudge about that. We just thought it was a not-so-subtle message that Apple thought our processors were too hot and they wanted us to run a lot cooler. Well, by the time we got to 2005, in fact, the processors are running a lot cooler and we are so happy that the world's most innovative computer company and the world's most innovative chip company have finally teamed up. I thought I would give you my perspective on this partnership: I think that this brings together the skills and the opportunities and the engineering excellence of two great companies and they combine our strengths and they play on our respective strengths. Apple has a legendary capability in hardware and software engineering, in design and in innovation. You all know that, but what you may not be familiar with is us. Our strengths are a little bit different but they're entirely complementary. We are all about computer architectures, we're about scale and scope and being able to deliver in high volume the world's best technology and the world's best processors, and what we are most about is the relentless advancement of Moore's Law to give you better and better machines year after year. And so after almost 30 years, Apple and Intel are together at last and I don't think of this as a fairytale with a happy ending. I think of this much more as an exciting and important story with a very, very happy beginning. Thank you very much.

(Jobs:): Thanks Paul, that was great!

So where does that leave us? Well, Apple is strong, Apple is pretty strong right now, and the Mac is strong. We saw this. So this is great. This is a great time to start building for the future to make us even stronger. We know transitions. We're been through two of them and they've kept our platform at the forefront and we're going to continue to be bold and begin the third transition today as far as the developers are concerned to make the best machines we know how to make in the future.

This transition isn't going to happen overnight. Again, we're making awesome machines right now, we've got a lot of great PowerPC products in the pipeline, but we're also working to design some Intel-based Macs and when we're here next year, we plan to have them in the marketplace and there will be a transition over the next two years. We're getting ready. We've done a lot of work as you've seen today. OS X is running fantastic on Intel processors. Xcode 2.1 is in your hands today. Rosetta, for our customers for those apps that are not universal on day one. We've already made a big investment in this and we're fairly far along. It's time for you to get ready too now and what do you have to do to get ready? One thing, create universal binaries of your apps. We've got a lot of stuff going on at the conference to help you today.

Over 90 of the 95 presentations that we've got here today include content about universal versions. A hundred developer systems in seven labs and the labs are open every night until least 9 p.m., I think tomorrow night they are open till midnight, so go see if you can beat Theo and his team on Mathematica. Five hundred Apple engineers onsite, so if you brought your source code, go for it. And when we meet again here next year we will have Macs with Intel processors entering the market. I suspect a lot of you will be shipping universal binaries and we will be very excited to keep pushing the frontiers and tell you about Leopard when we meet again here next year because more than even the processor, more than even the hardware innovations that we bring to the market, the soul of the Mac is its operating system and we're not standing still. So I'll see you all here next year and I look forward to a lot of universal binaries. Thank you very much!

[Llib Setag]

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