January 11, 2005 12:22 PM PST
Apple unveils $499 PC
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pretty much the same. They're trying to be as easy to use as an iPod, but they have these very tiny displays and a really tortured interface."
Jobs took credit for dramatically reducing the market for flash-based music players by pushing hard-drive models downstream. "The iPod Mini worked," he said. But there's still an opportunity to grab digital music newcomers with inexpensive models, he said. "We'd like to go after the remaining mainstream flash market," Jobs said.
In other iPod news, Jobs said Apple sold 4.5 million of the players during the final quarter of 2004, and he announced that Mercedes, Volvo, Nissan and others will follow BMW's lead in offering iPod adapters in new cars.
In addition, Jobs confirmed iWork, a new software package that will take on Microsoft's Office in the Mac software market.
The package will include Pages, a new word processing program developed by Apple, and an updated version of Keynote, a slideshow application Apple introduced two years ago.
Like other Apple products, Jobs said one of the major advantages of iWork will be its integration with the Mac OS X operating system. "iWork is a product we've created from the ground up to take advantage of OS X," he said.
The release of iWork marks another chapter in Apple's on-and-off partnership with Microsoft, whose Mac version of Office has long been the standard productivity package for the operating system, partly out of necessity. Apple's own AppleWorks package has achieved only modest market share, mostly in educational settings, and the company's FileMaker database software has never posed a significant threat to Microsoft's similar Access.
Demonstrating Pages, Jobs and Apple Vice President Phil Schiller made it clear the application isn't counting on business letters and school reports as its sweet spot. Pages includes numerous tools for adding photos to documents and creating complex documents that look like professionally made brochures.
"It's word processing with a sense of style," Jobs said. The iWork package will sell for $79 starting Jan. 22.
Jobs also had more details on "Tiger," the next version of the OS X operating system, but he stopped short of setting a release date more specific than the first half of 2005. However, that will still be well before the next version of Microsoft's Windows, Jobs said as he revealed the slogan, "Long before Longhorn."
Major additions to the new OS, officially known as Mac OS X v10.4 Tiger, include Spotlight, Apple's entry into the growing
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