November 3, 2006 7:34 AM PST
Apple paints another iPod red
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"Customer response to the iPod Nano (Product) Red Special Edition has been off the charts," Greg Joswiak, Apple's vice president of Worldwide iPod Product Marketing, said in a statement.
(Product) Red is a corporate charity movement in which companies donate a portion of sales from designated products to support the Global Fund to Fight AIDS, Tuberculosis and Malaria.
The (Product) Red campaign, which kicked off in the United States in October, was initiated by rock star Bono and philanthropist Bobby Shriver, with the support of the U.N. Secretary General Kofi Annan. Other participating companies include The Gap and Motorola.
The 8GB iPod Nano (Product) Red Special Edition will sell for $249--the same price as the regular version. It is available immediately online and will be in Apple retail stores by the weekend, according to Apple. Identical in body style to the 4GB version, the 8GB iPod Nano can hold about 2,000 songs.
For each (Product) Red edition of the 4GB or 8GB iPod Nano purchased via the Apple online and retail stores, Apple will donate $10 to the AIDS fund.
Also on Friday, Apple released a new iPod Shuffle. The 1GB iPod holds about 240 songs and sells for $79. The matchbook-size, screenless device is 1.6 inches long and weighs half an ounce. It has a built-in clip for attaching the device to clothing.