Apple, Microsoft vie for streaming audience

 

latest developments

High-tech giants are going after new market share, hoping to attract audiences with enhanced audio and graphics effects. Microsoft is playing catch-up to RealNetworks' popularity, while Yahoo is sure to become a contender now that it's finished its acquisition of Broadcast.com.

Apple renews streaming bid with QuickTime Though Apple's flashy new portable computer drew the lion's share of attention at last week's Macworld trade show, the computer maker's foray into Webcasting may prove to be just as important. Microsoft streaming in Real's shadow Despite a three-year campaign to rule the streaming media market, Microsoft is still playing second fiddle to RealNetworks, analysts say--despite widespread predictions of Real's doom. previous coverage Yahoo completes Broadcast.com acquisition Yahoo says its $5.04 billion acquisition of the Internet audio and video streaming company is a done deal, and multimedia services will begin to be implemented throughout the Yahoo network.