Advertising software makers 180solutions and Hotbar announced Wednesday that they have merged into a new business called Zango.
Bellevue, Wash.-based 180solutions makes software, including its now-namesake Zango Search Assistant, that delivers pop-up ads as people perform Web searches. Hotbar, based in New York, offers toolbars with ad displays for Microsoft's Internet Explorer, Outlook and Outlook Express.
"The merger creates increased available inventory and an even larger audience of potential customers whom advertisers can target utilizing Zango's time-shifted ad-delivery model," 180solutions and Hotbar said in a joint statement.
As part of the transaction--in effect a takeover of Hotbar by 180solutions--82 former Hotbar employees will join the newly named company; another 40 people are joining Hotbar's founders in a new endeavor; and about 20 employees have been let go, York Baur, executive vice president of business development at Zango, said in an interview Wednesday.
In exchange for displaying ads, Zango and Hotbar give access to content such as videos, games and tools. Anti-spyware programs, however, typically flags both the Hotbar and the Zango software as "risky."
Despite the opposition, the ad-serving companies have prospered, York said. "We have enjoyed 16 consecutive quarters of profitability," he said, declining to provide further details. Zango now has more than 200 employees, York said.
The new company will be headquartered in Bellevue and will continue to offer both the Hotbar and Zango products. Millions of people use those applications, according to Zango. Terms of the transaction were not disclosed.
Deception and dishonesty is the product these companies truly produce and a name change is just another way of trying to hide from their past so they can deceive more people.
I just hope that these guys days are numbered. Malware is Malware no matter, how they slice it and dice it. What I don't get is why these guys are still around. What is going on in the heads of their customers? I don't want crap on my computer, neither does anyone I know, and they all have PC's. Your computer is like your home, you don't want it invaded. Any ideas?
The two telecom carriers will carry a next-generation iPad running on the fast, next-generation wireless technology, sources tell The Wall Street Journal.
NY professor believes that a word-based algorithm can help bring together those who believe, with one glimpse, that they have found and lost the love of their lives.
The Silicon Valley online payments startup grew by 1,000 percent last year and is hopeful it can repeat that level of growth this year. To do that, it's had to move away from its early friends-and-family roots and embrace small businesses.
Chamtech's spray-on antenna uses a nano material to provide a low-power boost to antenna range. The wireless-in-a-can product may some day bring an end to unsightly cell towers.
EnerG2 opens a plant to make an engineered carbon that will improve performance of energy storage devices and make storage for start-stop hybrid cars less expensive.
thing before deleting them the hell off a PC