Advertising's twilight zone: Virtual product placement

Digital product placement on TV shows gains traction as advertisers increasingly look beyond the 30-second spot.
The New York Times

The story "Advertising's twilight zone: Virtual product placement" published January 3, 2006 at 6:11 AM is no longer available on CNET News.

Content from The New York Times expires after 7 days.

[SqlserverCode]

This is the future

This is the future of ads, there will be ads everywhere and you won't even know it (subliminal messages)

http://otherthingsnow.blogspot.com/

[markandrewsutton]

What about sports?

To some extent, sports broadcasters have been doing this for a couple of years. Check out any baseball game on Fox, you will almost always see an ad behind the batter - that ad rarely exisits as you see it on TV.

Anyway, cool stuff, but I'm sure they will find a way to make it intrusive.

www.markandrewsutton.com

[bobby_brady]

Wow! If you don't Tivo the commercials you're screwed!

If you don't Tivo through the 30 second spots you'll be forced to watch the

*Product placements
*The tradiional 30 second spots
*The cable channel banners

30 minute show has now 15 to 18 equavalent minutes of commercials!

[fear_and_loathing]

Old news

This story is YEARS old.
When I saw it they added a box of cookies to the current episode
of Friends.
Does anyone even notice, does anyone care? The only time I
look for ads or product placement on TV is when I'm trying to
figure out what arena the hockey game is at.