Online advertiser listings from YellowPages.com's distribution network will soon be featured on America Online, the firms said on Wednesday. The agreement will cover all online ad listings on YellowPages.com, SBC Smartpages.com and BellSouth RealPages.com. These listings will be integrated, hosted and displayed within the AOL Yellow Pages and will be carried across the AOL Service, AOL.com, and the Netscape and CompuServe services.
YellowPages.com is a joint venture of Yellow Pages and BellSouth Advertising and Publishing Corporation. Local directory search is considered a potential growth area for both directory publishers and online-search service providers.
This is an excellent blend of internet traffic with the focused (relevant)search capability of the yellow pages. An advertiser benefit is that YellowPages.com is not a pay-per-click (PPC) service and can thereby deliver internet traffic volume without fear of click fraud spiking monthly expenses. Additional comments and discussion may be found at the industry site <a class="jive-link-external" href="http://www.YellowPagesBlog.INFO" target="_newWindow">http://www.YellowPagesBlog.INFO</a>
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