AOL challenges U.K. broadband players

AOL intensified the level of competition in the United Kingdom broadband market on Tuesday by launching a broadband package for $43.50 per month. This price point puts the offering almost in line with BT's "no frills" package, called BT Broadband. But unlike BT Broadband, the AOL package will also include features such as e-mail and instant messenger, as well as broadband content, which will include film previews, cartoons, and news and sports footage. AOL Broadband is about $3 per month cheaper than broadband from Freeserve and BTopenworld, but several dollars a month more expensive than offers from smaller Internet service providers such as Pipex and Plusnet.

ZDNet UK's Graeme Wearden reported from London.

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