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July 9, 1998 4:35 PM PDT

AOL, Netscape push portals

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The battle to be Net users' home page rages on, with AOL beefing up its AOL.com offering with a beta of its personalized news service and Netscape launching a multimillion-dollar showbiz campaign to push the consumer content on its Netcenter portal. Meanwhile, AOL is tapped for a high-profile government antidrug campaign.

AOL tests AOL.com feature
The online giant quietly launches a beta version of a personalized news service on its AOL.com site, the latest step in the site's redesign process.

Netscape turns on the charm
update The firm launches a glitzy movie studio campaign to push the consumer-oriented content on its Netcenter portal site.

AOL hosts federal antidrug push
update The White House kicks off a new national antidrug media campaign, with AOL as an online partner.

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