June 28, 2005 3:16 PM PDT
AMD files antitrust suit against Intel
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The suit, filed Monday in the U.S. District Court in Delaware, details alleged scare tactics and coercion that AMD claims Intel imposed on 38 companies, including large-scale computer makers, small system builders, wholesale distributors and retailers.

Hector Ruiz
CEO, AMD
Intel processors account for more than 80 percent of the computers running x86-based chips, according to IDC. Those chips run many families of operating systems, including Microsoft Windows, Solaris and Linux. Even Apple Computer has announced that it will switch exclusively to x86 processors for running Mac OS software, beginning in 2006.
The suit is different from previous anticompetition fights between the two companies, according to AMD spokesman Mike Simonoff, in that the Sunnyvale, Calif.-based chipmaker has new information obtained from a recent investigation by Japan's Fair Trade Commission.
In that investigation, the agency said that Intel's Japan unit stifled competition by offering rebates to five Japanese PC makers--Fujitsu, Hitachi, NEC, Sony and Toshiba--which agreed not to buy or to limit their purchases of chips made by AMD and Transmeta.
"You don't have to take our word for it when it comes to Intel's abuses; the Japanese government condemned Intel for its exclusionary and illegal misconduct," Thomas McCoy, AMD's executive vice president of legal affairs and chief administrative officer, said in a statement.
In a statement, Santa Clara, Calif.-based Intel declined to comment on specifics of the case, saying that it will respond to AMD's antitrust allegations in court.
"We strongly disagree with AMD's complaints about the business practices of Intel and Intel's customers," the statement said. "Intel believes in competing fairly and believes consumers are benefiting from this vigorous competition. AMD has chosen, once again, to complain to a court about Intel's success, with a legal case full of excuses and speculation.
Regarding the Japanese investigation, Intel said at the time that it would abide by the Fair Trade Commission's recommendations but that it disagreed with the agency's findings and with its application of the law.
One analyst suggested that the lawsuit reveals a clue to AMD's market standing.
"Rightly or wrongly, AMD's move can be seen as a clever move to take advantage of a recent favorable ruling in Japan. However, the timing of the complaint and the company's tone of indignation (perhaps exasperation) give us a sense that AMD's traction in processors that they enjoyed last year is not meeting expectations," Hans Mosesmann, an analyst at investment firm Moors & Cabot, wrote in a research report Tuesday.
"It strikes us that AMD's approach is based on throwing everything but the kitchen sink at Intel in the hopes of getting something to stick," Mosesmann wrote.
AMD Chief Executive Hector Ruiz and some of his top executives are expected to speak about the charges during a conference call later Tuesday.
The two chipmakers have a contentious history. In 2000, AMD complained to the European Commission that Intel was violating European anticompetition laws through "abusive" marketing programs.
AMD sought to give the Commission access to documents produced in another Intel antitrust case, one filed by Intergraph. The Intergraph case was eventually settled.
The European Commission has continued to investigate Intel's marketing techniques.
Among the alleged abuses detailed Monday in AMD's 48-page complaint, the company said former Compaq CEO Michael Capellas complained that Intel withheld delivery of server chips in 2000. Saying "he had a gun to his head," he told AMD he had to stop buying its processors.
According to the complaint, Gateway executives recounted to AMD that their company paid a high price for even its limited AMD
34 comments
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Ask our friends in Japan and Europe. Go AMD!
I think a Turion based PowerBook would be very appealing and would be my next computer purchase if it becomes available. Can anyone who knows hardware tell me if Athlon or Turion would be a good fit with the Mac?
So I really don't want to use Intel-based MAC. The day Apple start selling AMD-based MAC, I'll buy it regardless of money.
Sorry, but AMD is much more mainstream (and in demand) than that.
Obviously Intel is giving them something (or threatening them) to prevent even limited AMD CPU purchases.
And why wouldn't AMD fight? Of course they have to fight - they're the underdog. With a better product, yes - but still only 25% to Intel's 75%. Of course they have to be feisty and hope that "something will stick". They'd be foolish and cowardly not to.
Matthew
Competition is good but when your beat your beat AMD. I'm glad to see so many die hard AMD users though. I was there once, I built a Intel system and I was converted in about 30 seconds. Speed, efficiency, overall performance increase over AMD. But I will say AMD is cheaper so for those of you that can't afford Intel, AMD is still a good product, but not great.
Enjoy arguing the point everyone.
1. it is true that Intel seem to outperform AMD at the moment
2. That wasn't the case when this case was filed, and in terms of opinion among the general population, they are still *very* competitive. Many people are still under the impression that AMD outperform Intel, so if Intel did not abuse the market, there is no reason at all why so many companies should not support AMD. AMD can *definitely* compete, and has done for two decades now, against massive odds.
3. If AMD and Intel's market shares were proportional to their processor quality (and legal marketing techniques), they would be about equal, and AMD would have greater resources to build competitive processors.
4. The whole point of a 'free market' is to encourage consumer choice of competitively priced products (and services) of competitive quality. If your 'free market' does not achieve it, it is pure, useless idealism.
5. This case is not about morals! It is about a healthy market!
Why is Dell adamantly sticking to Intel instead of branching out to AMD?
That's a simple answer to figure out: Price, Price, AND Price.
1) Dell is one of Intel's LARGEST customers, and as such, would most likely get a sizeable volume discount.
2) Dell needs to keep support costs DOWN. Supporting two platforms will double the cost of engineering and technical support for Dell - something they don't want to do.
3) Dell's Just-In-Time inventory control is very demanding, and that kind of demand is probably something AMD cannot match at the present time.
4) Or, maybe Dell is an Intel subsidiary! <Gasp!> BTW, this is a joke for you conspiracy theorists.
Conclusion: The fact that Dell is still making tons of cash, compared to HP (who sells a lot of AMD systems), is proof positive that the first three points made above are contributing factors to why Dell has decided to stay with Intel - for the time being. No consipracy theories, or illegal monopolistic activities here! Just plain business sense.
As to why Apple went with Intel.
1) It may surprise many people posting here, but it was Intel, NOT AMD who courted Apple all these years to switch to Intel chips.
2) It was Intel, NOT AMD who built the relationships, and the deals that swayed Apple over, not AMD. Read it on any internet publication and you well see that Intel had been courting Apple for YEARS.
3) Any technological transition is fraught with perils. The transition from a PowerPC architecture to an Intel EMT64 x86 architect is hard enough to do - without throwing a lot more variables into the mix. So, it makes sense that Apple chose an exclusive chip vendor.
4) Apple is soon to be bought out by Intel <Gasp!>, so they must use Intel chips. BTW, this is ALSO a joke.
Conclusion: Unlike the welfare system, Intel EARNED the Apple contract by offering them a compelling product line, volume-discounts, technological assistance, as well as many other intangibles that made a great deal of sense to both parties.
All of these facts are available in the net for verification - you just have to read the articles objectively.
www.anandtech.com
www.news.com
www.theregister.co.uk
etc. etc. etc.
For those of you that say AMD is more advanced, have you seen AMD's plans for 45 nm? 32nm? N0?!?!? That's because they are struggling. They do have 45nm set to release within the year (some years after intel's first 45nm) and they are set to relase 32 nm in 2011 which intel plans to relase in Q4 of 09. Check the press room links on the respective sites and you will see what I am referring to. AMD can't manage to keep up with Intel now and what is wrong with Intel capitalizing on that? ITS BUSINESS THEY ARE IN IT FOR MONEY NOT FRIENDSHIP.
Thanks again for the great post. I hope the courts realize what AMD is just sour.
Anyway, here goes, do your research before you comment:: Intel produces the most competitive C/C++/Fortran compiler for Windows, Linux and Mac systems, consistently outperforming other mainstream compilers, like Visual C++, Borland's compiler and GCC in benchmarks. However, Intel's compilers are artificially engineered to compile code that runs badly on AMD chips. The effect of this on the market is to fool people into believing that Intel's chips outperform AMD's (more substantially than they do, if that's how you feel); imagine if Microsoft engineered Windows to run Sun Micro software badly, and as a result people came to believe Java and OpenOffice were terribly buggy! The effect on the market would be dreadful; Microsoft could push its prices up, Java would be less maintained because of loss of resources, etc. As Neo47 rightly said, 'don't bother arguing about morals'. Don't bother crying 'bad sport,' then.
Jack
In Tucson
Also, CPUs are extremely delicate components. You must have figured that out by now. An Intel CPU would fare no better either.
I have to admit your logic is a lot flawed. But, hey, stay with Intel. Both are perfectly good procs. Two very good companies, one just likes to give away money to beat the competition because the can't compete with performance and cooling anymore.
2. On the other hand I have built at least 10 AMD based systems and the only proceesor I've had fail was when I accidently dropped the cooling fan on it and it cracked the chip.
3. If you would check out the recent articals on P-4 developement you would quickly learn that Intel has hit the wall and is unable to compete as their power consumption (heat), pipeline length have resulted in less efficiency as they try to continue to go to higher clock frequencies.
4. If you think back a bit you might have noticed that while Japan (Honda etc.) and the Europeans were busy building the cars with high tech features we all wanted the Detroit bunch sat back cashing in on their old designs misreading the trends which has lost them a lot of market share.
5. So now you have Microsoft desperately clinging to a boat full of holes (Win XP)developing faster than they can plug them. They have made a lot of security mistakes and their only hope is that they can write a security based operating system and then get us all to buy it.
6. Intel is in the same boat. Only difference is that they have coersed the majors into supporting their massive market share. Paying them off.
I have 2 Intels and 8 AMD's. It started that way because Intel Inside was way overpriced.
The idea that something that is said in japan or europe can be used in court in this country against a taxpaying American Co. is ridiculous and unpatriotic!
I know you didn't say anything about their products, but I just want to say anybody who thinks Intel is winning in 'who build the best proc' category isn't keeping up with technology. AMD is leading, just not in sales. Sales doesn't equal best product, just best marketing.
decent chip
that works well with "all" applications not just some applications.
Business is tough get into the game or get out. their customer
service stinks too, At least Apple and Intel build a better brand
and stories like this make me dislike the AMD brand even more.
There is a reason AMD is the #1 choice for high end gaming systems, stability, cooling, price, availability. A system like that still works well as a server or pretty much anything else you want to use your PC for.
Perhaps not the high end server/cluster market but those don't use desktop chips.
AMD is the leader in the 64bit architecture?
AMD CPUs are cheaper and yet they are far more efficient?
AMD CPUs run EVERYTHING that Intel CPUs can?
"Business is tough"
Sure, you wouldn't say that if you weren't on the monopolistic side. Read the damn lawsuit. I know you haven't.
Todays AMD processors are, MIPS per watt/dollar, better performers than Intels and that's a fact.
Intel hit a wall with their "more Mhz is better" campaign where AMD took the route of optimizing their processors and now guess who is following who.
AMD is better, Intel is better. I know this comes as a suprise, but both are good, but at this moment AMD is leading in performance. That doesn't mean they win every benchmark it just means they win the majority of them. Truth be told though the margin between the two companies is slight, so even that is a moot point. I have been buying AMD because they are cheeper, cooler, and perform on par with or better than Intel. If you guys don't believe me go to any hardware review site and see for yourself. Even tomshardware.com is saying that AMD is better. I have always thought tomshardware.com was paid off by Intel because their benchmarks always seam to favor Intel when everybody elses favored AMD.