Comments on: Advertisers may face public humiliation over adware

U.S. Federal Trade Commission may put companies that use adware to advertise their products up for public humiliation.

[jhencken]

Great idea!

What a terrific idea! If advertisers are truly ignorant of how their ads are being used, this will be a wake-up call. If they are 'innocent' they can publicly apologize and yank their ads, which will restore their reputations. If they are guilty, the public deserves to know it. Let's do it!

[brian g--2008]

hopefully this would also include the likes of SONY

n/t

[thenet411]

I have been saying ths all along

Advertising is worthless without a way to get back to the advertiser. Because of that, we have all kinds of power to kick the shins of advertisers who SPAM and use adware.
Not to mention, there isn't one marketing specialist that isn't a total scumbag. They should be humiliated too.

[menty666]

Nice thought, but pointless

I'm sure those who visit the FTC sites religously on a daily basis will take great joy in mocking the companies that find themselves posted on these lists , but the other 99.9% of the population really won't care, won't see it, and will be unaware. It's the same sort of situation with posting the pictures of sex offenders and deadbeat parents; unless these pictures are right there, in your face on a day to day basis, you may as well shame the person by posting their picture in the inside of the glove box of your car. No one will see it. Now a partnership with yahoo or google to put a rotating slideshow of images and names on their front pages. THAT would get noticed.

[Michael Grogan]

It would get around

The web being what it is, those lists will be disseminated much more widely by other sites for a variety of reasons.

[The user with no name]

it would get around

Blogs would pick it up, news outlets would pick it up. Come on... writers/editors/bloggers ARE NOT going to miss a chance of having:

"Feds say Sony Spyware Strike Three. So are they outta here?"

as a headline!

[duggerdm]

List of the public's time and resource theives.

This is a good idea - not perfect as pointed out already, but at least it would be a start. A more effective method would be significant fines against US spaming - spammer and advertiser. All companies that advertise, pay for those ads and if they were being fined you can bet they would damn sure know how their ad money was being spent. Just listing violaters, requires a lot of public exposure to be effective. Big companies may be affected by negative media exposure - especially if tied to a consumer boycott of those companies - but who organizes the boycott? The main problem that I see is that most of the spaming companies are small to medium sized companies that may careless about their public image because they correctly reason that no one has heard of them, and therefore will not seek them out anyway. Otherwise why would they be so desperate as to engage in spamming?

One hope of listing spamming individuals/companies might be the evolution of an international vigalante organization that would accomplish many nasty and expensive computer related problems to those organizations that spam - to include their management just to make it as personal as stealing our personal time and resources. While perhaps being jsut as illegal as spamming - it might affect spamers bottom lines without worry of jurisdiction issues. You know the old saying - "fight fire with fire." For this happen you would need a list of spammers. Its a good place to start.

[davecazz]

Why reward them with free advertising?

There is no such thing as bad publicity.

Obviously companies that advertising using ad-ware don't really care about their public perseption. Doing this would be an incentive for them.

The only real answer is to fine these companies.

[MS789]

Because we dont punish anymore......

We are a society of laws and yet we're no longer a society of holding people to them. Otherwise you wouldnt see this crap. You wouldnt see spam or phishing either. We can land men on the moon with precision mathematics done with people using SLIDERULES but we wont locate a 14 year old spammer and lock them in a prison for 30 years. We wont stop spyware or phishing. We wont stop fax-spam nor will we stop people from driving drunk or too fast or wreckless in parking lots and so on. We've become a society of closet-complainers and at the same time we're openly ACCEPTING of everything we see around us, afraid to criticize anyone or anything.

ENOUGH with the political correctness. Lock up the CEO of that spyware/adware/spam or phish attack whether he or SHE be 14 or 41 - WHO CARES.

When people begin to see that society is getting back on track with sticking to switch and harsh punishment that fits the crime, others may begin to think twice before they commit the same act.

[hector a]

BRAVO !!!

STEP BY STEP MY FRIENDS.

[MS789]

GOOD, now how about some prison time too

Whats the difference between spyware and following me into my home and reporting on every single thing I say, do, eat and so on? Slimebags.

[bostonscott]

Not Going to Help

Unfortunately, public humiliation over adware is not likely to change anything.

Wherever a market exists, suppliers will be there to serve it. If big companies with national brands are afraid of humiliation, and as a result, pull their advertising, smaller known advertisers will instantly fill the void.

Main street may be about the short tail, but Internet commerce is about the long tail. Specialized, niched players have billions of dollars to spend online ? and they will pick up where large advertisers leave off.

I wish this proposed solution would solve the ad problem (because the idea of sneaking software on to the computer of a user who doesn't want it is putrid and unethical), but I know that public humiliation won't do anything at all. It?s wishful thinking.