Version: 2008
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Comments on: Online advertising showing signs of economic wear?

Research from data analysis firm PubMatic says that between March and April, online ad monetization rates dropped 23 percent across the Web.

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by Trerro May 13, 2008 4:08 PM PDT
It hasn't weakened at all for people who are smart about it. There's simply no one left on the entire internet who's stupid enough to think they really have won a free iPod, or XBox or whatever. Likewise, as Firefox usage increases, the number of people using browsers that block unrequested popups by default increases too.

Targeted, RELEVANT ads, that actually display things people viewing your site have a good chance of having an interest in are, and always will be successful. Don't insult your visitors' intelligence, and they'll happily click the ads that interest them.
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by Trerro May 13, 2008 4:08 PM PDT
It hasn't weakened at all for people who are smart about it. There's simply no one left on the entire internet who's stupid enough to think they really have won a free iPod, or XBox or whatever. Likewise, as Firefox usage increases, the number of people using browsers that block unrequested popups by default increases too.

Targeted, RELEVANT ads, that actually display things people viewing your site have a good chance of having an interest in are, and always will be successful. Don't insult your visitors' intelligence, and they'll happily click the ads that interest them.
Reply to this comment
by Trerro May 13, 2008 4:09 PM PDT
It hasn't weakened at all for people who are smart about it. There's simply no one left on the entire internet who's stupid enough to think they really have won what the annoying flashing ad says they did. Likewise, as Firefox usage increases, the number of people using browsers that block unrequested popups by default increases too.

Targeted, RELEVANT ads, that actually display things people viewing your site have a good chance of having an interest in are, and always will be successful. Don't insult your visitors' intelligence, and they'll happily click the ads that interest them.
Reply to this comment
by Trerro May 13, 2008 4:09 PM PDT
It hasn't weakened at all for people who are smart about it. There's simply no one left on the entire internet who's stupid enough to think they really have won what the annoying flashing ad says they did. Likewise, as Firefox usage increases, the number of people using browsers that block unrequested popups by default increases too.

Targeted, RELEVANT ads, that actually display things people viewing your site have a good chance of having an interest in are, and always will be successful. Respect your visitors' intelligence and you'll have no trouble running profitable ads.
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by Trerro May 13, 2008 4:09 PM PDT
I had a reply to this, involving the fact that ads still work fine, and it's certain types that don't.

However, absolutely every attempt to post it caused the filter to block by post, despite having zero objectionable content, so I'm posting this one line reply instead. If you want people to actually discuss things, you need to get a filter that works.
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