Comments on: Jonathan Schwartz: A top blogger sees end to blogging

Blogging will live on, but it won't be called blogging, Sun CEO Jonathan Schwartz predicts.

[PCPrivacyTech]

That's silly

It won't be called, "blogging," because they'll just be "communicating?" I guess that's why newspapers ceased to be called newspapers? Bizarre logic.

[rapieress]

You lost me at Jonathan...

From what I can tell, blogging is just catching up with the small business owner as a way to effectively control their own media. I see it growing ... and then call it "communicating"? Yeah like the latter will catch on...never.
Catherine, the redhead blogger

[ejevo]

Of course blogging is dead. Once everyone starts doing it, then it no longer separates you from the pack. Besides, anything in this day and age seems to have about an 18 month shelf life before the next best thing comes along.

What I would like to see expanded upon is the comment "You got the message out in an ... environmentally irresponsible way. " That has me scratching my head.