Comments on: Firefox in Russia dumps Google for Yandex
After soliciting feedback and setting up a business partnership with Yandex, Mozilla opts for a new default search partner.
After soliciting feedback and setting up a business partnership with Yandex, Mozilla opts for a new default search partner.
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It's not surprising to see Mozilla do something in return.
Mozilla is ultimately a for-profit corporation like any other. They need customer satisfaction, and revenues. And usually the two goals are linked pretty tightly -- this sounds like once such case. Yandex probably just works better for Russian users. So setting Yandex as the default makes Russians have a better user experience, and possibly download/use/install Firefox in larger numbers. Resulting in more search clicks, and more revenues for Firefox.
Just business -- nothing else.
On a related note -- it's possible that this is the beginning of a trend. We already know that Chinese, Koreans, etc. rarely search on Google. I suspect one reason for that could be that Google search results present an overly US-centric view of the web. Or possibly overly english-centric view. If that's indeed the case, we might end up seeing some big, but local search giants come into play.
- by amgdfathy January 11, 2009 12:02 PM PST
- good
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