Comments on: Google brings old magazines back to life, online
Company takes old issues into realm of online publishing, albeit through scans. In a new partnership, users can view old copies freely, from the comfort of their browser.
Company takes old issues into realm of online publishing, albeit through scans. In a new partnership, users can view old copies freely, from the comfort of their browser.
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The quality of the pages is obviously limited by the scanning approach, and zooming in is a bit blurry. But, as a free offering this is still very useful.
Is this directly competitive with efforts such as Texterity's Coverleaf (www.coverleaf.com) or Zinio (www.zinio.com) which also make digital magazines available on a direct to consumer basis?
Much of the value-added of digital edition providers is the "business model" that supports publisher's circulation and revenue generating interests. The Google Magazine initiative provides a link back to their website, but not much more. With respect to the "quality" of the digital edition, digital edition providers can do many more things than Google. For example, more advanced "mark up" such as linking URLs and pages, rich media embedding, gatefolds, blow-in cards, audited delivery, and many other services that integrate the digital edition into the publisher's site.
Google is technically and financially capable of doing a lot, however, I believe that publishers will be interested in protecting their brand and leveraging their content beyond that of "sampling" via Google.
Magazines need this kind of availability to regain relevance. Not just for historical archives, but for current content.
Nice for browsing, but if you're looking for something specific, you're out of luck.
Still, a good start and better than nothing at all.
- by jussruss December 14, 2008 6:46 PM PST
- This is fantabulous!!!
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