Comments on: Trulia: Bucking the layoff trend

Real-estate sites are laying off employees at a rapid rate. But a company focused on letting buyers find homes for sale across the United States actually plans on expanding.

[bradthebuilder]

Trulia is quite resourceful, and should weather the storm fairly well. What they don't have, however, is a marketing machine the likes of which upstart FrontDoor.com has. (FrontDoor is owned/operated by Home and Garden Television) They've been pretty darn quiet so far, but from what I hear, they've made big gains in traffic lately and I wonder what tricks they have up their sleeve for when the beta period ends? If they can really get their TV promotional juice flowing into the site, everyone else will have some major work to do.

[candislynn]

That's encouraging news, all things considered. I believe Trulia's active involvement in social networking and on social media sites have contributed to their ability to "buck the layoff trend" by nurturing positive client relationships and viral word of mouth advertising. Good for them.

[georgepropgo]

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