Comments on: Microsoft resorts to vomit to market IE 8

In a new series of online ads for its Internet Explorer 8 browser, created by the team behind the Mojave Experiment, Microsoft goes beyond the pale. In fact, a bucket is required.

[Tedders85]

Wow... Just...wow

[Dalkorian]

Isn't it amazing what desperation can drive a company to do?

[rmva]

Loved the headline, Didn't understand the article.

[tm_anon]

watch the video and you'll understand.

[Hairbawl87]

I thought that ad was hysterical, but I don't think it sends the right message for browser use...not to mention that Firefox & chrome both have similar features for private browsing.

[otte-o]

The funny thing was is both of them added this feature after Microsoft announced that IE8 would have it. It was one of those "holy crap, that is a good idea" moments.

[Hunnter2k3]

@otte-o

Incognito Mode was in Chrome from release. (the very very first one)

[hawkeyeaz1]

@otte-o


Actually, Microsoft was the last one to have the "one of those 'holy crap, that is a good idea" moments'. Mozilla and Google had the idea implemented well before Microsoft had the idea.

[monkeyfun14]

@hawkey

Fx was the last to implement it.

[espogliare]

sorry to brake all of your dreams but Safari had this feature from start (it came up in version one in 2003 long before the other ones start to think about it)

[Random_Walk]

Actually, Firefox 1.5 had it first, as the (heavily tweaked) web browser in an old distro known as Anonym.OS (which in turn was as a complete live CD) - it released in late 2005. ref: http://news.softpedia.com/news/Anonym-OS-27631.shtml You can still download it here: http://sourceforge.net/projects/anonym-os/

HTH.

[callandor87]

Why does it matter who's first and who's not? It's a feature, and it's simply being advertised. The ad does not claim that IE8 has it first.

Get a life, guys.

[Seaspray0]

You guys sound like a bunch of teenagers bragging on who had sex first. As long as you're not a virgin and willing, I don't think anyone cares who did it first.

[LLIB_SETAG]

P.S. : So did Apple Safari Browser ( Mac & Windows version ) WAY before IE8 did.

MS Mantra:

If you cannot innovate...imitate.
If you cannot imitate, then steal it & bankrupt the innovator in court fees.
If you cannot steal it, then buy them out, change the name & spend billions advertising your NEW Innovative product from Microsoft!

If all else fails, hire a PR company, to do stupid advertisements, ( created on Apple Mac computers ) then run them on TV every 5 minutes ( " BING! )

Extend, Embrace, Extinguish is their credo.
We're not a monopoly...we're your friends...NOT!

[CreativeMalcolm]

How on earth is this company one of the most powerful in the industry?

[ace10134]

It shows that a good product doesn't need good advertising to be a success.

[Henzapper]

Are you calling internet explorer a good product?

[Seaspray0]

@creativemalcolm. "How on earth is this company one of the most powerful in the industry?" Alot of repeat customers.

[pentest]

"@creativemalcolm. "How on earth is this company one of the most powerful in the industry?" Alot of repeat customers."

You mean a lot of locked in customers.

[santuccie]

@pentest:

Who's holding a gun to their head? As long as there's Apple, and all these freebies, what is preventing mass emigration? OEMs? They might market machines with OS X if they could, but Apple won't allow it. Don't blame that on Microsoft. Locked in customers, seriously. Take another hit, dude!

[CDubber]

Microsoft: desperately seeking to be hip. And failing miserably.

[Pishkado]

What do you expect from a company that tried to sell brown Zunes?

[Perry_Clease]

This one wasn't bad, I think that they are failing with the "If you find it you can have it" series, but they are not targeting me with those.

The Bing ads are great and show a lot of creativity.

[Perry_Clease]

"What do you expect from a company that tried to sell brown Zunes?"

I liked the brown Zunes, except for that horrid green colored bezel. They should have used a brass, bronze, copper, or even a silver bezel.

[The_happy_switcher]

Time to fire their ad agency.

[alegr]

Looks like their new guru Ray Ozzie (see: Lotus Notes) brought a few marketroids from IBM with him.

[CDubber]

"Can this dude make Microsoft cool?"

http://www.adpulp.com/archives/2008/05/16/alex_fast_co.jpg

Answer: no.

[Random_Walk]

Agreed with Perry... this ad was actually pretty funny, and something you would never expect from Microsoft.

(and they were smart enough to stay honest in teh whole ad. :) ).

The only nitpick I would have is that the viewer didn't understand what made her throw up, clear until the end of the ad... maybe if they had her verbalize that she stumbled on his browsing history before she began getting sick?

[craigar]

People will associate IE 8 with the new Windows OS, it's only natural. This will be another nail in the coffin for Microsoft. They better pull the plug on this ad campaign, absolutely horrible!

[Magallanes]

Not in UE.

[wjsteele]

Or the EU for that matter!

[4score20]

That video was hilarious and disgusting. It's like something out of the mind of David Lynch. A sweet suburban setting; an unsuspecting wife exposed to her husband's desire to see vomit-inducing vids; wife pukes yet wants to bang Superman after vomiting. Yep, David Lynch or Pier Paolo Pasolini.

[ace10134]

Haha i know. Did u watch their other 4 ads? they were great

[AppleSuxLeo]

She vomited after finding out how little Apple gives you in the way of a notebook for your hard-earned $1000.

[Perry_Clease]

Sure kid, whatever.

[ckh1272]

Your idiotic trolling has made plenty of people here throw up a time or two I'm sure.

[The_happy_switcher]

@Applesuxleo: Your comments never fail to put the 'less' in witless.

[anilsudh]

She vomitted after reading your posts on this forum.

[Windywoo]

I'm surprised Apple hasn't done this already. But there's no mention of Inprivate browsing, she just throws up from using a PC.

I want to see the reverse. "Honey can I use your Mac for second?" She throws up. Dean Cain comes on. "Do you suffer from OMGIAPT? Or 'Oh my god I'm a pretentious ****."

[CDubber]

We get it, Windywoo. Anyone who uses a Mac is smug and pretentious. Anyone who uses Windows is a down-to-earth Everyman.

I'm glad you got your Redmond talking points email today.

[ckh1272]

I'm surprised Microsoft hasn't hired you yet. That was pure genius. <sarcasm>

[Alphaman63]

Nah, Windywoo's comment was smug and pretentious... In addition to being lame and insignificant!

[Uilleam]

Funny how everyone's reply to Windywoo was essentially the same. What are you guys, CDubber's sidekicks, virtual automatons with no independent thought, no originality, no . . . oh wait, that's right, you're Apple Fanboys. 'Nuff said.

[4wight]

Forget the puke - which is just tasteless, the reprehensible part is the assumption on Microsoft's part is that it's ok to watch degrading and probably illegal porn (it makes his wife puke so it's got to be something other than just straight sex) as long as your partner doesn't know. Of all the things that Microsoft could have chosen to promote its new browser, who thought that saying IE8 will help you virtually cheat on your partner was the best one !!! And people thought the Seinfeld/Gates ad was a disaster...

[thelemurking]

what makes you think it was illegal? could have been something similar to 2 girls 1 cup ;)

[Sporlo]

haha yeah good point 4wight. But I guess that's why different ads target different people :P

[JimmyJoeJohnson]

porn?

Really?

I thought she was probably looking at a recipe site or something similar.

Could anyone make out what site Superman was referring to?

[edentifier2]

Maybe she was confronted by Apple's latest price list...

[karpenterskids]

haha...this is pretty funny...I must admit that I laughed our loud for several seconds. :)

BUT...doesn't it send the message that with Internet Explorer 8, you can get away with watching porn, without anyone finding out? =P

[Nighteye199]

and that's a bad thing?

[fazalmajid]

IE (any version) makes me want to puke.

[ace10134]

Your comment makes me want to puke.

[ccmike72]

no just developing web pages for IE users

[Dalkorian]

How about if we just agree on this one:
IE apologists make us want to puke.

[HlLLARY CLITON]

the association is correct, vomit and IE8

[ace10134]

dear god, your username is Hillary Cliton! lol

I'll associate Hillary Clinton with Vomit from now on, since I saw those two words in a relatively close diameter.

[johnqh]

It's pretty funny.

However, is the message that MS wants the perverts to use IE8 to hide their tracks?

[Hunnter2k3]

Pretty much.

Porn always gets people attracted to things.

[ace10134]

You see, if you turn the 8 in IE 8 sideways, you get a pair of nice double-D's!

[cr8nkenstein]

cnet had nonething nice to say about Microsoft? big surprise there! ;) I find this new IE8 add to be very funny, much funnier than any of Apples stupid adds. At least Microsoft has a sense of humor, unlike the people who write these 'attack' articles for cnet.

[Super2online]

Loved it, sitll smiling!

[The_happy_switcher]

I think it might have been funnier if it was Jerry Seinfeld puking on Bill Gates.

[The_happy_switcher]

So the message of the ad is that Windows user enjoy surfing sick porn sites? Oh, I see. First it was Lauren--who was portraited as not hip and now Microsoft wants to show that its users are sexual deviants. Good call. No, really.

[Dalkorian]

No, the message of the ad is that winblows and IE make people sick. They've tried every conceivable lie in their advertising schemes, they're now trying the truth.

[ledhead1962]

I am all for sick humor. The "Would Monsieur like an after dinner mint ?" scene from Monty Pythons The Meaning of Life is the the most hilarious, over the top puke scene of all time and one of my favorite Python bits, but to sell software? The fact that it will create a buzz through controversy is probably it's only redeeming quality as I found this spot to be just weird (not enough set-up or something. Can't place my finger on it). Imagine a country where a woman's nipple causes apocalyptic outrage and someone rolling around in their wives vomit is deemed appropriate as a marketing gimmick. How very, very strange and desperate of Microsoft.

[Sporlo]

nice

[Ilgaz]

Apple would never reference porn to begin with. Also vomiting? MSFT shareholders should be asking if they paid for this.

[thelemurking]

Yes because Apple has a nice hypocrisy going for them with objectionable content... you can download the most vulgar nasty rap on iTunes, you can get some r rated movies with nudity, but the moment an app shows some boobies or can access an ebook that talks about sex, then Apple quickly becomes the moral police.