Comments on: New Zune ad: It costs $30,000 to fill up your iPod

In a new TV ad for Zune Pass, Microsoft continues to call Apple products expensive. In the iPod's case, very, very expensive.

[mrbofus]

I don't see what's so difficult about this; you pay $14.99 a month and you can download as many songs as you want on up to 3 computers and 3 players and you get to keep 10 songs a month. The Zune Pass website isn't that hard to find either; it's the first result when you type "zune pass" into Google. http://www.zune.net/en-us/software/zunepass/default.htm

You say, "But wouldn't this mean that in order to get those 30,000 songs (which, to me, feels like the goal of having 100,000 Facebook friends, but still..), you would have to wait, let's see, 12 times 10 is 120. 30,000 divided by 120, that would be 250 years, no? And perhaps even more money than $30,000." Why would you have to wait? You could download those 30,000 tracks the first week if you wanted with Zune Pass. If you wanted to own all the songs, then yes, it would still cost the same amount [although probably not, given iTunes' recent price hike]. But the point is even if you were to pay $14.99/month for the rest of your life, it would still be cheaper than buying all the songs through iTunes.

[libertardian]

Agree--this is an incredibly stupid article. I don't fault people for arguing that iTunes works for them better, given that they want to "own" all their songs, but this article does not factor in those of us who see the value in a sunscription model. It treats the subscription premise as an afterthought.

And now that I get to "own" 10 songs per month with my zunepass, in addition to all the songs I subscribe to, it's obviously the superior deal.

Man, Apple fanboys will do anything to bash anything non-Apple.

[CDubber]

What this brilliant "financial planner" doesn't mention is MOST CONSUMERS DON'T SPEND $180 A YEAR ON MUSIC ANYWAY! So they'll spend MORE with Zune Pass than they would buying songs a la carte from iTunes.

And of course they'd load 75% of their iPod space with music from CDs they already own, but I don't want to get in the way of Microsoft's FUD...

The record companies LOVE subscription plans because they lure consumers into spending more money on music than they normally would. Sadly, this is not mentioned in the ad.

Microsoft: Assuming Its Customers Are Idiots. Because They Are.

[libertardian]

I agree. I wouldn't spend $180 a year on music either if that only amounted to ten albums.

[jabberwolf]

I think its difficult for some people to do math.
So lets start with a simple 1000 songs.... on average about 79 cents each.
Thats $790
That would take Zune's subscription about 4.4 years to reach the purchase of those 1000 songs from itunes.
And you'd be able to keep 520 songs over 4.4 years from zune.

Just on this simple basis alone, how the hell can anyone argue that itunes is better?
What? That you already have mp3 or CDs? No one is claiming you cant use those either!!

I simply don't understand the mac fanatics!!

[triplearockstar]

ok im a big pc person but zune pass is bull. apple may be expensive but microsoft keeps coming up wit this bait and switch bs.

[Dalmatian28]

My god... how they choose this writers when they hire them. Do they have prerequisite that writer has to own Apple product in order to write for C-Net. While reading the article I had impression that writer is planing to take the songs with him when he dies. To his credit, he did say at the end that he will not live that long...but still! Why would anyone care what other people are using or how popular iTunes or Zune subscription is....at the end o the day everyone normal will crunch the numbers and go with option that offers most for the money. I will really hate if all future writers at C-Net will fallow this screwed up logic!

[jusben1369]

I guess I'm surprised at the amount of very literal people in the world? Here's the point of the story in my opinion. MSFT is being knowingly disingenuous connecting a $30 000 price tag to the largest most recent iPod. The author is taking on that disingenuous persona to ask "Well, how much would it cost me to own that many songs via ZunePass?" He then discovers that he'd most likely be dead before he could spend that much.

Obviously MSFT's new agency is really kind of clicking in terms of hammering in on Apple and the premiums people pay over Window's based alternatives. I saw Apple's commercial last night where the Window's guy was on the radio and hanging up on any "tough questions" It was the first time to me an Apple ad looked kind of weak and on the defensive. (PS this is being written on a Mac Mini by an iPhone owner so calm down)

The folks here who stated "If you spend more than $15 to $20 per month on music this is probably the better route to go" are right. The majority of us I suspect don't so pay as you go on iTunes is probably just fine.

[yahman1254]

To the fellow below that claims most people have 75% of their songs from old cds, so you are saying that the guy with 30,000 songs only bought about 7,500 of them and they had the other 22,500 lying around in cds? the point is that it is unrealistic to have 30,000 songs.. let take 2,000..

if you buy them on itunes with the new pricing lets say it costs $1.10 average because of the $1.29 songs... thats $2,200 dollars. with zune pass $2,200 dollars will get you over 12 years of unlimited music and you will get to keep 1,460 songs after that span of time.

i dont know how you apple fan-boys are seeing the math..

[akbisw]

you listen to songs for example for 50 years. so 50 times 12 is 600 and 600 times 15 bucks is $9000. Shocking isnt it???? I dont like either service. Infact i do have ipod(touch!!!:). But i dont like when people dont get the fact.

[akbisw]

and it is technically and logically and intellectually incorrect.

peace

[MuthaLover]

I don't buy music, but if I did, Zune Pass would definitely be my pick over itunes.It's not hard to understand, you download as many songs as you want as long as you keep paying the $14.99 a month. In case you stop paying the monthly fee, well then you get to keep 10 songs for every month you subscribed to the service. So if you want to fill up your mp3 player, zune pass would be the way to go. Guess that guy was on apprentice for a reason.

[myles taylor]

I really liked the way the reviewer on Macworld said it:

Sure, the shtick here is technically true?if anybody were to actually spend the time filling his or her iPod with music from the iTunes Store. Most of the people I know don?t see it as their goal to completely fill their iPods, though; I'm pretty sure they're aware that's not how you win at life.

Not to mention that the ?calculation? discounts all the music customers import from their existing libraries, like, oh, all the music they?ve acquired on CD or through free promotions, etc. And it also assumes you pay for every individual song instead of by buying albums. And?well, you get the point: the ad?s message is true for a very narrow definition of ?true.? It would be as ridiculous as Apple saying that you could fill your iPod classic for free by downloading the free iTunes track of the week every week. I mean, that's totally true as well, even though it would take you a lengthy 577 years.

[rnaoncfixd]

Don't forget TV episodes and movies.

[Perry_Clease]

"Don't forget TV episodes and movies."

And photos, free Podcasts.

[libertardian]

Holy crap. How uninformed is everyone? Obviously Microsoft is doing a really crappy job of marketing if you don't know that they also have tv episodes for download, that the zune software supports podcasts and photos.

Geez, this is like the twilight zone.

[kelmon]

This is exactly the point - I'm neither buying all my music from iTunes nor do I have any wish to fill 80GB of capacity with music. As Apple points out on their site, a 120GB iPod Classic will hold 30,000 songs which means mine will hold 20,000. 20,000! Does Microsoft really think that I am trying to fill my iPod with 20,000 songs? If I wanted to do that then, absolutely, the Zune Pass would be a good solution but I'm not for the simple reason that I'd never listen to it all. I neither want to fill my iPod nor do I want to spend my time on the Zune Marketplace trying to find music to justify the subscription.

Sorry, but under no circumstances will I ever consider a subscription music service.

[libertardian]

@kelmon Good for you. I'd say if you are struggling to find music to justify your subscription you are not in the target demographic: namely one that likes to have the convenience and ease of a portable device and who also happens to like music very, very much.

[gggg sssss]

and those CD being copied from are free, right?

[clamenza]

The article boiled down to a sentence: I love Apple!

[kelmon]

Or Amazon. Or Play.com. Or eMusic. Or any service that allows you to spend when you want at an amount that you decide. Let's be honest, Apple isn't the only ala carte music download service.

[Weudel]

Um, hate to burst your bubble, but eMusic is technically a subscription service. It is the only one where you own all the songs you get DRM-free, but it is still a monthly subscription. (I do enjoy getting 75 songs for $20 a month, or whatever the fee is...)

[SF_Sys_Admin]

I use zune pass. It f*@#ing rocks! I've filled up my zune and I pay $15 bucks a month. I actually take advantage of the 3 devices thing and share it with two other zunes. Essentially I'm paying $5 a month for all the music i want. I've always pondered how in the world you would fill up your music player if your paying $1+ a song....

[Sourdust]

Not everyone has the goal of filling their music player. Sure it would be nice to have access to that many songs to try new stuff, but how long do you listen to music per day? You'll never get to sample 95% of the songs that cycle through your player evey month.

For the record, I'm no fan of any company or player. I have an old iPod, Zune and a 5 yr old iRiver. I probably use the iRiver the most.

[myles taylor]

So what happens when you lose your job and can't afford the Zune Pass anymore? That's where the risk/benefit comes in and why it's different for everyone. It's also why most people choose to own rather than rent their music.

[sandonet]

Sandoval here from CNET with my two cents. I was a Yahoo Music subscriber for a year. Subscriptions had one big problem for me. I didn't have the time to search for enough new music to make the monthly price worth my while.

For consumers to make a subscription service valuable, they have to be hardcore music fans and load lots of music. I suspect subscription services are betting that most people are like me and don't load much music over the life of a year-long subscription (why is music discovery still such a pain?). The less music customers download, the less the services have to pay the major labels--that means fatter profit margins.

I think this is one of the reasons why subscription services have failed to catch on. By the way, Yahoo bailed out of the subscription business.

[libertardian]

@sandonet That's true--since most of the music subscription services allow you to also/instead of purchase music, then it really just comes down to preference in device and software. Quite frankly, I'm surprised Apple is not offering a subscription service. After all, why not? Some people will choose to buy, some will continue subscribe.

[rapier1]

While I understand that some people dont' ahev the time to look for new music it really doesn't take a whole lot of effort to find a few new albums each month you are interested in trying out. Thats where the zune pass comes in handy - you really can just try out entire albums without making a huge committment to them. Generally I spend maybe a hour a month looking for new music and end up with 5 to 10 albums I'm willing to give a listen to. If I don't like any of them then my cost per song is maybe 15 to 30 cents. If I find an album or two I like and want to hang on to then I think its money well spent.

Also, finding new music with the zune software is really pretty easy. Especially if you start using the social networking features of it. However, music choice is highly personal so until they have computers that can read your innermost thoughts and know your desires the success rate will be variable.

[seven7dust]

it's easier to Find new Music via free Sites like Pandora last.fm or Imeem
why pay for Zune pass ? their Collection is small as well
a true music enthusiast would rather use last.fm with scrobber !
and Pandora works even on a iPhone/iPod touch !
Plus The iPod has Subscription Services too

[kelmon]

I lament the fact that Pandora is not available outside the US anymore.

[ViEtNiNjA007]

sandoval is kinda correct that you probably won't have time to find music to fill up a Zune. However, Zune Channels does that for you. Zune channels is a playlist/podcast type of system. You subscribe to a channel, and the Zune automatically downloads any songs in that channel for you. For example, if I subscribed to the Top 40 channel, I would download song like "Right Round" and "Hot N' Cold" automatically to the Zune marketplace. If you have Wi-Fi, you can also download songs of the Zune. If you have Zune pass, that means that Zune will keep downloading unlimited songs.

Here a simple explanation here: http://www.youtube.com/watch?v=UmUU3R-Y21I

[rapier1]

last.fm and pandora are good for some people but I have a difficult time listening to either of them in my car, when I'm biking, or any of those other places where I'm not sitting behind a computer. Essentially, it doesn't give you a really good way to actually live with your music for any period of time.

[alegr]

"So what's your plans for the next millenium?"
"Most of it I'll be dead".

[Seaspray0]

Same here. Hey, while we're dead, we should sign up for cable TV. We could have a good dead laugh watching them try to bill us.

[ralphmcmac]

Zune pass, for knuckle heads.

So $15 dollars will allow me to keep 10 songs and lose the rest. What a load of tripe.

Another naff ad campaign conjured by those who don't have a clue. Stupid!

[libertardian]

No. 15 bucks allows you to keep 10 songs FOREVER and download as much as you want for LEASE. You don't lose them. If you are going to be buying music anyway, why not pay the subscription, get your 10 free, and then have as much else as you want per month?

If you don't spend more than 15 bucks on music per month, then it doesn't make a difference--iTunes or Zunepass--it's the same thing.

[ITDph]

@ libertardian - "If you don't spend more than 15 bucks on music per month, then it doesn't make a difference--iTunes or Zunepass--it's the same thing."

Hmmmm. Not exactly. If I buy ten songs from iTunes, I'll spend at most $12.99 if I buy DRM free music. If I get a subscription to Zune Pass, I'll have to pay $14.99 per month and I only get to keep 10 songs and return the rest. Sure doesn't seem to be that great of a value, especially if the music isn't DRM free. I don't see any value in that.

The ad doesn't make sense because if I put 30,000 songs on my iPod - something I probably wouldn't ever do - it will cost me $30,000 over a long period. With Zune Pass, it would cost me $44,700 dollars. Where's the savings? What if you don't use Zune Pass for a month? Then you spend $14.99 for nothing. There is a huge difference between iTunes and Zune Pass. I don't have to pay a subscription to use iTunes.

If it makes sense to actually subscribe to something like this, then do so. I don't like subscriptions and never will. I'll buy my music from iTunes when I hear a song I like and spend when I have a desire to. This is probably aimed more at the kiddies.

[monkeyfun14]

@ITD

You don't have to pay a subscription to use Zune Market place either you can download manually.

[libertardian]

Thanks @Monkey. I've posted it a bunch of times, but apparently people don't understand that the zune subscription is not mandatory.

[rapier1]

Do you have to give up the music? Yes, if you cancel the subscription. Do you have to give up the 10 songs you got as part of the package? No. And they're generally available as DRM free downloads. Generally I'll use the subscription service to find new music and listemn to it for a while. If I like it then I'll use one of my song credits on it. Basically, every song you get you'll know you like because you'd have the chance to live with it for a while. If you aren't all that into music then I guess its not very appealing. However, if you like finding new things then its a great service.

[ViEtNiNjA007]

Yeah..... the long run. ITDph.....

Too much math, man. And where the heck did you get $44,700 from......

Think the Zune pass like buying your first house. If a house cost $200,000 , would you pay upfront or get a 30-year plan?

Using iTunes, if I want 30,000 songs, I would have to pay 30,000 upfront or up to $38700 or as low as $20700, depending on the songs you download. I don't have $30,000 upfront. If I bought 15 songs a month to get to that 30,000 songs, it would take me 167 years to own all those songs. But I want all those songs now, instead of waiting to get one particular song I want. So what now? Should I pay $30,000 for a song. Hell no. Same like I wouldn't buy a home for $200,000 in cash.

If I bought a zune pass, then yes, It cost 50% more to get accumulate all my 30,000 songs (exactly $1 a song, presumably) over Zune pass, but I don't have to pay $30,000 dollars for them in one drop of money. I only have to pay $15 a month, or roughly 2.5 hours on minimum wage, or 1.5% of a person budget on minimum wage to retain it, instead of working about 29 months for the $30,000 needed for the iTunes on minimum wage IF MUSIC IS YOUR ONLY NEED IN LIFE.

[baconstang]

So that works out to $1.49 per song. Hey, it would cost me $300,000 to fill up my laptop, but who'd do that either?

[karpenterskids]

haha
But laptops can be filled with anything you want.

The whole point of buying a more expensive ipod is (supposedly) to be able to fill it up with songs.


Personally, I like this new ad. It gets its point across quite well.

[Kev_Orng]

"But laptops can be filled with anything you want.
The whole point of buying a more expensive ipod is (supposedly) to be able to fill it up with songs
Personally, I like this new ad. It gets its point across quite well."

My reason for picking up a more expensive iPod was to fill it up with apps, videos, music, photos and to be able to get my email on it.

A laptop can be filled with anything you want, and the iPod touch can be filled with almost anything you want. I have less than 6 gigs of DRM-free music on mine, mostly from CDs; the tracks I got from the iTunes store amount to less than $100 over the past two years.

I don't care for the ad myself. I don't think he gets THE point across, I think he gets A point across, but obscures some other points in the process. Strictly speaking, I don't mind the idea of subscription services; what I do mind is sleazy guys obscuring numbers.

[RammerRW]

Kev_Orng: I believe karpenterskids is referring to the more music-oriented iPods: the shuffle, nano, and classic. The touch is really more than a "portable media device," if that definition applies to Zunes and the aforementioned iPods.

[FireyIce01]

@karpenterskids "The whole point of buying a more expensive ipod is (supposedly) to be able to fill it up with songs."

Actually, the whole point to buying the most expensive ipod (I have the 160 gig) was the exact opposite reason, I did NOT want to have to WORRY about FILLING it. I have over 200 CDs ripped into my ipod. I like CDs, and with columbia house and BMG they are cheap - WAY cheaper than either the Zune or iTunes models.

I don't want my iPod to fill up. That means I have to figure out which music/videos to remove... that's no fun.

[intrepidson]

Rhapsody's been doing this subscription to go model for years. I haven't paid full price for a song since 2005. You don't "lose" the songs, you basically lease as many as you want for a month at a time.
Love the ad -- but it won't matter to Apple lovers = sheep.

[nackereia]

What happens if Rhapsody goes out of business? NO MORE SONGS FOR YOU!! Now who's the sheep?

I buy DRM-Free music, and if Apple goes out of business, I'll still have all of mine.

Paying to borrow music is a waste of money. I'd rather pay to *own* my music.

[pspwallace]

The problem with any subscription service is that once you end your subscription you lose all your songs. Now, the Zune pass lets you keep 10 songs per month but that would mean each song cost you $1.50. Eventually, your Zune will die or you'll get another MP3 player - or even the Zune Pass could go away - in that case you've lost all your music except the few they've allowed you to keep. No matter who is selling me my music, I'll stick with good ole fashioned purhased music so no matter what happens in the future my music will always be with me.

[intrepidson]

And you would end your extreme money-saving subscription why? To pay $1 a song because the player is sleek-looking?

[libertardian]

You can also purchase music through Zune, just like iTunes.

[pspwallace]

intrepridson, the subscription based system works great as long as you indefinitely keep paying for the surface. It's the same as leasing a car versus buying one; the same as paying rent versus buying a house. The latter may be more expensive in the short term but your money goes to purchasing an item that is yours. In the long run, the music you buy is yours and the music you rent goes away. It has nothing to do with who is doing the selling or what I am playing it on. Nice diversion, though.

[kelmon]

"You can also purchase music through Zune, just like iTunes."

Isn't this exactly the same as the iTunes Store, Amazon MP3, eMusic, etc? Put another way, if the advantage of the Zune Marketplace is that you can buy tracks as well as the subscription, what is the advantage of the service over the others for those people who aren't interested in paying a monthly fee?

[intrepidson]

Actually, Rhapsody -- I assume Zune pass -- is safer because you have all your music choices stored online, so if there's a hardware crash, all is easily downloaded to up to three devices at a time already. Same way Amazon has all your Kindle purchases and you get them for life, regardless of what happens to your Kindle hardware, you can always re-load from your account.
The risk, of course if Rhapsody/Zune subscription model tanks and then we're all stuck paying Apple's rates.

[baconstang]

iTunes backs up your purchases for you, unless you tell it NOT to.

[ywkhgqo]

at baconstag, that is not true
it definitely does NOT backup your music for you.
if you lose your music, you are SOL.

what he is saying is that it remembers what you've downloaded and say your zune computer and backup are all in a fire and are destroyed, you still can just redownload the music from them. With Itunes, you'd have to pay for it all over again.

[Kev_Orng]

I can attest to the point that iTunes backs up your purchases; my wife lost a lot of music when her computer crashed, and we were able to restore them all through the iTunes store, easily and without having to talk to a customer service person.

[shldvebnacwby]

@baconstang

Zune allows you to redownload your purchased songs if something happens to your computer. It is as painless as looking at your purchase history and downloading what isn't on your computer.

Apple doesn't allow you to redownload songs. They give you a "you should back up your music" warning and suggest using their backup tool. I tried it. It took hours just to fail. Not to mention, a download of one of my songs from the itunes store got screwed up and didn't actually get added to my computer. I got charged for it and it was added to my download history, but I wasn't able to download it again. Soon after the failure to download and the failure to backup, I switched from itunes altogether, and have been using zune ever since.

I would like to throw in that I like the iTunes software and interface better than Zune, but there are some serious disadvantages to using iTunes that aren't worth it.

[kelmon]

Apple will indeed allow you to re-download your tracks if you somehow manage to lose you library on both your computer and iPod, up to 3-times per year, I believe. Needless to say that if you backup your library to a 4th location then you are protected and restoration will no doubt be a lot quicker than downloading from the online store again. If you simply lose your library from either your iPod or your computer then you can restore quite easily from the other device.

[libertardian]

People, you do understand that if you want to, you can simply purchase music through Zunepass, too, don't you?

**Put it this way, if iTunes had a subscription model, I'd probably use it since I have an iPhone.**

[Splashes]

Here's The Macalope's deep thought on the subject:

"The Zune must really *************** if it can?t compete against a device that costs $30,000."

http://www.macalope.com/2009/05/12/deep-thought/

[Splashes]

Whoops. I done did run afoul of the censor again. My bad.

[Splashes]

Rephrased: "The Zune must really siphon capra testiculi if it can't compete against a device that costs $30,000."

[ogman]

As a former Zune Pass subscriber, I can tell you that the subscription is fine until you encounter a problem. THEN you will have to deal with support people who can not and will not fix your problem, and billing people who will steal from you.

[megustansalchichas]

nothing wrong with the subscription model if it lets you keep 10 songs each month. essentially it is a try before you buy model only instead of letting you only sample 30 seconds of a song, you can play it as many times as you like before you decide to keep it. that's much better. look for apple to do the same soon, it's not a matter of which player is better or which company, it just makes more sense from a consumer's point of view, if you don't mind paying $1.49 per song, which is what Apple prices are moving to. So what's all the fuss? Why do so many people seem to get their panties in a bunch about this?

[libertardian]

Fanboys + MS haters/apologists, that's why. The cost is actually the same to purchase music. You don't have to be a subcriber. You could just use the Zune software to buy your music like iTunes.

[pspwallace]

I think the core issue that the author of the article wanted to bring up is the fuzzy math that the ad uses. But let's face it, all ads do that. Another author might have the same issue with an Apple ad and then all the roles would be reversed.

[libertardian]

True. I have an iPhone a zune, iTunes and Zune software. There are pluses and minuses with all of them.

[commsoft]

Microsoft could really bring this home by offering lifetime subscriptions.

Heck, $3000 in an annuity (note - one less zero than the Apple price) would probably pay your monthly subscription fee indefinitely and you could withdraw it and kill the sub whenever!

[artins]

Let?s be honest, people who have their IPODs filled and there are many out there, haven?t paid 30k to fill it up. They have downloaded it illegally. Now wouldn?t you much rather have it legally? How else can you do this other than a subscription service or a lifelong obsession that will bankrupt you.

we rent movies, what is wrong with renting Music? And why are all the MAC people bashing this service? Same illogical blind love affair with the white apple that is why.

[Perry_Clease]

"Let?s be honest, people who have their IPODs filled and there are many out there, haven?t paid 30k to fill it up. They have downloaded it illegally"

Yeah, let's be honest. Honestly how do you know what it is in a filled up "iPod?" Could it not be filled with legal files, be they music, photos, video (both purchased and homemade), or podcasts? Also many of us also use our iPods to store data, using the device as sort of a portable hard drive. I have a number of iPods including a Shuffle, it sure as hell doesn't take $30,000 to fill that up.

"we rent movies, what is wrong with renting Music? And why are all the MAC people bashing this service? Same illogical blind love affair with the white apple that is why."

Let's be honest not all "Mac" people are bashing the subscription service. We also buy videos, what is wrong with buying music as well if a person chooses to do that? Well none of us are probably "buying" music or video, just a license to use it. Anyway, how I spend my money is my business.

[kelmon]

Hey, if you like the idea of paying a monthly fee for a service that you may or may not use that month then that's fine by me. Just don't assume that everyone else wants to do that. Mind you, you are making assumptions all over the place...

[seven7dust]

it's not just the So called MAC people ! everyone is
have you seen the figures of subscription music
Yahoo music shut down
the zune has only 1-2% of U.S market-share

I'd rather use free services like pandora or last.fm and then buy the music I like !
much safer and cost saving plus it beats heck out of using a zune and MS software !

[rapier1]

You don't have to get the subscription. You can use the zune marketplace just like itunes if that's what you prefer. Its just a choice that you're being given. Choice isn't a bad thing, remember?

[sbwinn]

Anyone remember the Napster superbowl ad? Anyone? Anyone?

http://www.theregister.co.uk/2005/02/08/napster_ad_flop/

"Napster's ad - which claimed it costs $10,000 to fill Apple's iPod with music and just $14.95 a month to rent as much music as possible via Napster's new To Go service."

Same idea. . . different company. Is this really the best they can do?

[libertardian]

You've added nothing to the discussion, and simply proven that you haven't read the rest of the comments.

[kelmon]

Good point. I suspect that we'll see this advert make next to no difference at all because anyone with their head screwed on can spot the holes in the logic.

[seven7dust]

I have never seen that napster commercial before !
Lol! more proof that Microsoft has no originality watsoever !