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Comments on: Microsoft goes after Mac on price in new ad

In a new TV commercial from Redmond, a "random consumer" says she would have to double her budget to get what she wants from Apple.

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by The_happy_switcher March 27, 2009 9:14 AM PDT
What's the cost again of getting your ID stolen because your computer got infected/hacked? Oh wait, they don't want to ADDRESS that issue. Or how about the time you waste or someone else's to fix your PC after it becomes larded with so much spyware and other bloated windows craplets? Oh wait, they don't want to ADDRESS that issue. And once again by implication, Microsoft is telling people that they are not cool. LOL. This is supposed to derail the Apple juggernaut? Can you spell D-E-S-P-E-R-A-T-E Mr. Softie?
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by appledogx--2008 March 27, 2009 9:15 AM PDT
There is the old addage that you get what you pay for.

My Mac Book Pro cost way more than many low-end PC notebooks; true, but not much more, if any, than a high end PC notebook. Would I spend less and take a PC? No way! I have done too much product support for my Windows friends to be taken in by the lower apparent price of the PC notebook. Frankly, I have saved on lost time for reformatting, virus problems, spyware problems, and best of all, I don't have to use Windows. I can put up with a dead pixel far easier than I can Windows.

Is my Mac perfect? NO, but it is less imperfect. It is a pleasure to use it every day and not be fighting with it.
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by The_happy_switcher March 27, 2009 9:25 AM PDT
Right, they don't want to address the perpetual employment act Windows software has created for IT pros and the cost to business in lost man hours from the use of Microsoft products. They go down in flames when the total cost of ownership gets factored in.
by kcotham March 27, 2009 10:55 AM PDT
@AppleRocks1963

Yup, there have been dozens of INDEPENDENT studies that report this same fact. Total cost of ownership is much higher on a Windows computer. They conveniently skirt that issue don't they?
by afroloq March 27, 2009 9:27 AM PDT
I spent $700 bucks earlier this month for an HP laptop.

15 inches

Spacious hard drive 320gb (alrho I will never use it all)

Pretty case....but


Battery only lasted 1.5 hrs even on the best settings

VISTA was installed.

It was HOT.

Crashed 2x.

Network would never stay connected

For 300 bucks...I got a Macbook and I am happy with it!

You get what you pay for.
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by slogo75 March 27, 2009 9:29 AM PDT
#1 reason I paid more for a Mac then a PC (besides the OS): Not having the equivalent of a vacuum cleaner fan sitting on my desktop. Same hardware: check. Same build quality-- not even close. You can have a BMW that's a lemon, and a Chevy that's the most dependable car you've ever owned (had an 88' Oldsmobile that got 28 MPG at 197,000 mi on the odometer). But when you sit in a running BMW, its quiet, controls work very well, the over all fit and finish is superior than a chevy. That's build quality my friends. Just pop open a MacPro and look inside and then pop open a similarly spec'ed Dell and look inside that case. There is no comparison. That, to me, is definitely worth the premium.

We are so Wal-mart-ized in this country that we think that right way to do things is ultra-cheap. But, it will always be true: the right way to do something and the easiest (or cheapest) way to do something is most often not the same.

And FYI: $700 HP laptop 7.8 lbs, 17" Macbook Pro (in an aluminum enclosure no less) 6.6 lbs. Don't tell me that's that same engineering quality.
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by kcotham March 27, 2009 10:58 AM PDT
Superior engineering says it all. Like I said before, some people only look at the initial out put of money. Would I like it if
by dasubermind March 27, 2009 9:52 AM PDT
Exactly why I switched back to a PC. Had macs for the past 10 years and all of my programming tools ran like poo on the mac. Bought a Gateway notebook and couldn't be happier. As for the anti Vista rants... I just don't get it. Ive been running Vista 64bit for 5 months now and it runs great! Oh and by the way I now don't hvae the wireless problems that I had with my Macbook and iMac...

FYI: To get 17" in a notebook from apple will cost you $2799.
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by keylimesoda March 27, 2009 9:57 AM PDT
I'm sorry, but has no one here ever owned a Lenovo? I've had an iBook G3, iBook G4, MacBook, Mac Pro G5, and I've had a Lenovo T40p, Lenovo T60p. Maybe Apples are built better than HP/Compaq, but they can't touch Lenovo for real build quality.

I'm always carrying my laptops around, so they see reasonable wear and tear. My Apple laptops have each broken down, or cracked, or lost a fan, etc. My Lenovo laptops have run like diesel tanks--never stopping, tough as can be.

Obviously I like the Macs, and I think OSX is great for most consumer scenarios, but the "more reliable, well-built" argument has always seemed like bunk to me. If you want something that's built well and can really take a beating, run away from Apple products--buy Lenovo.
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by kcotham March 27, 2009 11:02 AM PDT
Lenovos and the older IBM ones were great, true. But it sounds like you are comparing Lenovo's computers to Apple's consumer grade computer, not it's pro models as you implied. Compare a MacBook Pro to a Lenovo. Which, by the way are not made of polycarbonate so they can not "crack" as you claim. (What are you doing to your computers to crack them?! I've never seen a "cracked" Apple computer, from the earliest PowerBook or iBook to the latest polycarbonate MacBook.)
by keylimesoda March 27, 2009 12:17 PM PDT
Actually, the crack was in the frame, underneath the polycarbonate shell on an iBook G4. That was after I had already sent my iBook G3 into the shop *3* times in one year for a faulty motherboard.

(Side story, I also owned an Apple G4 Cube at one point, which developed very real cracks in the polycarbonate).

I'll admit, I don't know much about Lenovo's consumer line. My loyalty is probably more to the Thinkpad brand than to Lenovo proper. It's interesting that you call out the MacBook Pro for comparison. Does it have improvements in structural integrity over Apple's consumer line of products?
by kcotham March 27, 2009 2:33 PM PDT
@keylimesoda
If you forget the old line of iBooks (haven't made those in over 4 years), and the one model of MacBook left, all of the Apple laptops, MacBook and MacBook Pro are made from a solid piece of aluminium. They are exceptionally strong, yet remain very light. Go into an Apple Store or an authorised retailer and look for yourself. So, in short, to answer your question, yes the ENTIRE line of Apple laptops are much improved.
by TechSlap March 27, 2009 9:58 AM PDT
Wow... Now I know this isn't the appropriate column for this. Though for the price I'm getting a less secure OS. Yes, lower threat level but less secure. The professional is interviewed. Take a look. I was a little disappointed.

http://www.tomshardware.com/reviews/pwn2own-mac-hack,2254.html
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by kcotham March 27, 2009 11:13 AM PDT
It all came down to a user clicking on a malicious link. If the user isn't educated about malware, they are going to be subjected to it, usually by their own hand (er, mouse).
by maxxamillian March 27, 2009 7:25 PM PDT
Go read up on the contest that was held. This exact same method was used on a Windows system with the same results. Tell you what. You get your cheap $699 machine like the gal did in the commercial (maybe you can get MS to pay you too...) and I'll bring my Mac. We'll take a good hard look at the viruses, trojan horses, and the like that are out there and then we will connect to the 'net and do a good round of internet banking with our own personal accounts.

Let's do this with nothing but our operating systems and the firewalls they came with. We can close this little exercise after about, oh say...a week? A month? (I'll let you choose).

Let's just see how comfortable we are doing this. Knowing my finances....the price paid for the Mac is INSTANTLY justified.

It is about RISK, not security. If my risks are reduced because less people target OSX then great! PLEASE run (don't walk) to your local Best Buy and purchase that lovely $699 17" amazingly functional and wonderfully adorned machine.
by seven7dust March 28, 2009 12:18 PM PDT
even the guy who won the competition recommended Macs as the more secure Computing choice in his interview
Speaks Volumes of the Credibility of the contest
by TechSlap July 17, 2009 10:08 AM PDT
mazzamillian,

obviously you didn't read the article... The point was that Mac OS was more susceptible to viruses but a lower threat level. Which is fine for now, but if it somehow gains a lot more market share then look out. It's going to be just as bad as Windows. Windows has more anti-exploitable software (patches, fixes, etc...) than Apple does because its threat level is so high. Windows has this high threat level and a low(er) susceptible level than Macs do. It's all about market share really. Don't tell me its not, don't tell me it's different OS, different architecture etc... (I KNOW THIS). All the same, if Apple was as big as Windows it would be in close to the same situation with viruses and the like. Realtive to the article that I posted... Your point is moot as sh**.

seven7dust,

Yes, I realize that he says Macs are more secure... He also says that's because of there lower threat level. All in all the point is, it's easier to hack a mac than a windows box.
by sanenazok March 27, 2009 9:58 AM PDT
That's Apple's problem- subjective value. Someone going to a store knowing nothing and not indoctrinated by Apple sees that the computer works based on icons and clicking on things. Apple's value is caught up in subjectivity and these aren't the times for buying things for good feelings.
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by kcotham March 27, 2009 11:11 AM PDT
Quality has no boundaries. You get what you pay for. And you want to talk about "indoctrinated" talk to a Windows user. 99% of them don't even know there are different options out there. And the ones that do, think these different options like Mac OS, Linux, various *NIX OSs are completely alien. They've been indoctrinated from an early age to come up with the formula Computer = Windows. Just like a lot of the general public equates the Internet with Internet Explorer. It's the most perverse, gross indoctrination I've ever seen!
by sanenazok March 27, 2009 11:24 AM PDT
There's a big, big difference between lack of information (i.e. that most people are not aware of Linux) and being an indoctrinated user of a system. I use Windows at work and home, but could care less what people think about it. Apple users are indoctrinated to think that MacOS is so much better (boundless quality) that everything else must be inferior. It seems that you feel hurt that this scarf-wearer bought a cheaper laptop, why? It's because you "know" that Apple delivers better subjective value and can't stand it if someone disagrees. Sounds like indoctrination to me.
by kcotham March 27, 2009 2:40 PM PDT
No, it's not indoctrination. Mac users come to the conclusion that Mac OS is superior to Windows in terms of stability, usability, and performance from experience. That is a major difference. Because of Windows being so ubiquitous, most people are taught from a very early age that Windows is the norm and everything else is an aberration. That is "indoctrination". Microsoft has been spreading fear, uncertainty, and doubt from day one. And that is how they maintain their market share.

How you came to the conclusion that I am "hurt", I'll never know. I can't stand the fact that there are so many Microsoft cronies out there spewing half-truths and lies. There are too many people out there with minimal knowledge of computers that take that garbage as gospel. I did my homework. Every time I need to get a new computer, I do my homework, from scratch. I start by looking at every major manufacturer. I compare ALL the specs of every machine. And invariably, I come to the same conclusion. The Macintosh is a better buy. Now, if I keep getting the same result from my research, wouldn't that tell you that it IS the better buy? I'm a born sceptic. I have used computers of every make and a LOT of different OS's over the past 25 years or so. My decision was based on facts. When this computer is hopelessly out of date, I will start the search all over again. Things change. And in the world of computers, they change very quickly.
by seven7dust March 28, 2009 1:10 AM PDT
Apple target isn't to become the goto brand for all things computers
unlike Microsoft Apple does not try to be everything to everyone
even Steve jobs acknowledged that he was not trying to take over the world
but Increase his marketshare by a few percentage points
and Apple is slowly increasing it's share in the higher price points
if you look at these price points then Apple has a much higher share than Expected

The thing about about Apple is that they care about Quality and Profitability first and marketshare later kind of like the luxury brands like BMW Lexus etc.!
just because MS is a successful company it doesn't make Apple any less
they both can co-exist and bring more choice to the consumers !
by clayhorste March 27, 2009 10:01 AM PDT
The person portrayed in that ad buys a car because of it's color. She doesn't care if it is reliable or is fast. That is why she is buying a $700 laptop. She wouldn't buy an upper end from Dell or Sony either.
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by sanenazok March 27, 2009 11:25 AM PDT
To the contrary, she bought because she had a budget and can't go over it. Apple does not have computers in her price range so she bought a computer that was.
by The_happy_switcher March 27, 2009 10:03 AM PDT
This 'real person' that Microsoft hired is actually Lauren, an office manager and member of the Screen Actors Guild. She's a good actresss, I'll give her that.

http://www.mercurynews.com/ci_12003603?nclick_check=1
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by kcotham March 27, 2009 12:01 PM PDT
She acted too giddy. What adult acts like a 12 year old at Christmas when getting a computer?
by BtmnHatesRbn March 27, 2009 10:31 AM PDT
Let's see about the Mac Mini...

$599 base model, $499 a year before that. Everybody already has monitors, speakers, and Ethernet cables, so all I needed were PS/2-to-USB adapters. Those are $14 a pop. And that's what I convinced everyone to buy since 2005. I don't get the "Apple is more expensive" POV because of the Mac Mini. Unless that user wants malware and only plays games on Windows.
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by techslut March 27, 2009 11:11 AM PDT
Look, I have a MacBook Pro, a MacBook Air, an iPhone, an iPod Touch, and 2 iPod Nanos. I bought these products because I LIKE THEM. I don't care if it makes me "cool" or not. I say buy what YOU want.
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by ubnyan March 27, 2009 11:20 AM PDT
So it begins with free advertisement for Volkswagen, Apple Stores, Best Buy and heavily promoting HP... was "Microsoft" or "Vista" mentioned at any time? Oh, wait... at the very end it says "Windows"... who makes "Windows"? Windows alone looks like a local Window install and repair business... :p
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by Renegade Knight March 27, 2009 11:51 AM PDT
Clearly her spec does cost twice as much becasue she has to buy more than she needs on a Mac to get it but can skip over the extra horsepower on a PC.

MacBooks are high end. When you compare spec for spec the Apple tax is closer to 500. Howevre to a lot of real people their needs are well covered by lesser specs and lesser prices on the PC side. For them the Apple tax is a lot more.
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by zvonr March 27, 2009 12:01 PM PDT
I just had a friend who paid 100$ for one of those PC service shops to reinstall windows because some mallware attached to it, I guess I can see that as a "Microsoft TAX".
I never seen anybody owning a mac needing to do that ...
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by RCrazy001 March 27, 2009 12:06 PM PDT
Wow, now i can't wait for Apple's response. Microsoft hit them hard.
Lets just not hope Apple does those cute little drawings like in the Mac Pro commercials.
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by Zaunto March 27, 2009 12:07 PM PDT
The inevitable flame war has begun,

The fact is that we are in a recession and there are less "cool" rich people out there than the rest of us. Some of those cool rich people lost their jobs. Will they be rushing out to spend those unemployment checks on Macs? No. I don't think so. Part of the reason the iPhone 3G sells so well is due to it being less expensive than most other Smart phones out there. If it was still selling for $599, you'd see even more Blackberry's and Palm Centros out there than we do. The fact that Macs and Macbooks are now using Intel x86 Technology under the hood of fancy looking chassis while charging double (or close enough) for computers that do pretty much the same things accept the PC has more software available, speaks volumes on that whole "you get what you pay for" nonsense that the rich elitists use to justify over spending on fruit flavored kit.

Apple computers are expensive. In this recession, that becomes even more obvious. I can't see Apple sales increasing during these tough times. And if they don't wise up and create a "Macbook Nano" type Netbook before Windows 7 arrives running on inexpensive netbooks, their sales will drop even further.
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by kcotham March 27, 2009 1:20 PM PDT
Your arguments don't make logical sense. What is most popular doesn't equal what is best. If that were true, then the overwhelming majority of people on the planet would be driving a Mecerdes-Benz.

Apple isn't for "rich" people. Most of the people that own them have regular jobs. I've never been far above the poverty line, if ever and I always choose the Macintosh. Why? Because it is a better product, period. I'm certainly no "rich elitist". If you are satisfied with third rate products, treating your computer as a commodity, then by all means, feed the beast. But I prefer to look at my computers as tools, and I don't buy cheap, shoddily made tools.

And the whole, they are using x86 technology is a convoluted argument at best. For one thing, Apple uses the best of the Core 2 Duo variants, your $700 computer uses the economical variant. Just look at the chip specs, not just the clock speed. Someone on here already tried that by comparing an aluminium MacBook to a HP G70. I refuted it already, look back up the line.

Apple's sales are increasing, not receding. Look it up. People are starting to see their computers as an investment instead of as a consumable. And by the time that that bloatware Windows 7 is finally released, Snow Leopard will have been out for some time, further widening the technological gap.
by kcotham March 27, 2009 1:12 PM PDT
"According to brand guru Rob Frankel, the ad is typical of Microsoft's weak, misdirected efforts. He predicts it will fail miserably.
"Microsoft has no brand strategy. Never did. They have an identity, but no brand strategy. As a result, Microsoft is never proactive, but always reactive to its competition," insisted Frankel, author of The Revenge of Brand X. "The main beneficiary? Apple, which gets tons of extra media exposure because they're Microsoft's main target."
Frankel said attacking Mac's "higher cost" will fail because it's a misdirected message. As he sees it, Microsoft is making a poor bet that a short-term recession strategy will connect with price-conscious consumers.
"For one thing, most shoppers now know that by the time they add in all the built-in Mac components to a PC, the costs are close. Macs are also retained longer and replaced less often than PCs. And then there's the reliability and repair cost issues," Frankel said. "Another failure, big time, for Microsoft.""

(Jennifer Leclaire, newsfactor.com)
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by gbrbob March 27, 2009 6:02 PM PDT
How come Apple only has a 5% market share?
by kcotham March 27, 2009 8:22 PM PDT
Because of Microsoft's business practices from early on. Have been paying attention to the trouble they've gotten themselves into with the US DOJ and the EU? That is one reason. The other reason is that most people have been brainwashed into thinking that Microsoft's way is the only way. In talking to people over the years about this, I have found that the fear, uncertainty, and doubt not only works on businesses, but also with individuals. I'm constantly floored with some of the falsehoods people treat as truth. Some of the arguments they use against buying a Macintosh haven't been true for 20 plus years. There are still people out there that think that Macintoshes only use AppleTalk for networking for crying out loud! Microsoft has been lying to obtain and maintain it's position for 25 plus years. They are good at it. And sadly, most people, Americans chiefly, are too ignorant of computers to make an informed decision. Computers are treated as an appliance now. Talk to an average college student and they don't have a clue about the inner-workings of the OS or the machine. That's why Apple only has 5% of the market share. Measuring quality by market share is never going to work because people don't buy quality most of the time, they only look at the initial price.
by seven7dust March 28, 2009 7:53 AM PDT
@gbrbob
becasue most Apple Computers r only sold in the 1000+$ range
compared to most Pcs sold by different manufactures in the 500-800$ ranges
look up the Marketshare of Apple computers in the 1000+$ range of computers
then you'll see that Apple is in a comfortable position !
bottom line Apple cares about quality first and Marketshare later 1
by GentleNation March 27, 2009 1:16 PM PDT
Good ad. Good idea to be focusing on price instead of performance in this economy. The hottest computers right now are netbooks which you can get for a few hundred dollars. This is not a good economy for Apple computers. I can't imagine too many people are buying Macbook Airs given the extreme price for performance.
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by Go_Bruins March 27, 2009 1:18 PM PDT
"The HP is such a bargain that she pays cash. Is it because she happens to have about $700 in her purse, as all average female consumers do? No, because a helpful producer hands her the money."

Chris, did you watch the ad with a blindfold on and the sound turned off? She tells the viewer that the challenge was to find a 17" laptop with all the bells and whistles for under $1000 and if successful then she'd get to keep it ... as in she'd get $1000 free and clear from the MS team.

In 'theory' she could have paid by check and or credit card but in a wiser economic move she uses the cash she was just handed and walks away debt free.

Seriously dude, don't let your MS hatred cloud your assumed journalistic integrity.
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