Comments on: Tips for surviving the market meltdown

Christopher Lochhead, the former chief marketing officer at Scient and Mercury, offers advice on how companies can thrive in the current economic meltdown.

[Solaris_User]

Buy tech companies? How about get the hell out of the dollar and wait to see if total social economic collapse happens..

[humanssssss]

Invest? All stocks are going to rot and you tell people to invest. Here's a tip, why don't you go ahead and invest and let me know so I can short the living daylight out of the stock. Ooops I heard they ban shorting. The government doesn't like price to reflect market price, yet they continue to artificially adjust price through many of their intervention. Mispricing will cause an economic collapse. If not allow the market to adjust price to how it sees fit, the economy will suffer dearly.

[NETEnthusiast]

Solaris_User and humansssss your skepticism is exactly what is being referred to here about those that will ?lose? in this downturn. Weak, scared, unprofitable, non-funded, and unstable companies will try and completely withdraw and conserve. Though they won?t necessarily emerge as the leader or make it through at all.

The message here wasn?t to invest in stocks; it was to invest in technology. Continually pushing ahead, innovation, being a leader and not a follower. However, innovation is expensive, and it?s also important to focus more now than ever on the economies of scale, how can I still do more with less, where is the ?fat? in my company, prioritize and focus on where to invest and reduce the number of areas you diversify in.

And, yes buying tech companies. Many have great ideas, but will struggle through today?s market and look for an opportunity to get out cheap.

[fdunn3]

The only good tip is to ride it out. Stocks aren't for the short term (although in the last few years you wouldn't know that) or the faint of heart.