Comments on: Brouhaha over Intel branding

Judging by the reaction to the new naming scheme for upcoming processors, you'd think the chipmaker had committed high treason.

[getwired]

The old names meant little to consumers. The new ones mean less. Odd numbers on even-cored chips? Truly a bizarre approach.

[darkxeno]

Guess Intel is hoping the sales people can tell the customer the difference between them. LMAO what am I saying this is America so that means people will walk in and see i3, i5, and i7 and say I want the I7 cause its the highest number out of the three so that's what I need to view my email.

[tomws]

"Right now we have so many variants, with names that are confusing (Duo, Quad, etc),..."

Yeah, because nobody has any idea what words like "duo" and "quad" could possibly mean.

My company would solve this problem by giving meaningful and descriptive terms as identifiers. Our three processor families will be called Xanadu, Shangri La, and Sloppy Joe's. Customers can get any of these in the Rosebud variant if they choose to drill down to that level of detail.

[uhpl508]

All I want is a single number that gives some measurement of average throughput on the chip. Average is good enough for 95% of buying decisions and if you want to know why that is you can look into it. As is, I can't figure out anything numeric to judge by and that is frustrating. Remember when all we had to think about was Mhz or Ghz? We had that single number and it was enough.

[a3th3r]

It was not enough. Intel and AMD ended up getting wrapped up in increasing the frequency but gaining little performance because that is all the consumer cared about.

[Random_Walk]

To AMD's credit, they did try to fight against the "Megahertz Myth", as they called it.

To answer the parent's question? Well, you'd find it impossible to locate a trusted and independent source that could rate chips based on a common and universal metric... and whichever OEM was low-man on the ratings totem-pole would go out of their way to obfuscate it and confuse the customer anyway.

To top that off, even in an honest world (okay, relatively), you'll deal with fudge-factoring by the OEM...

For example? in cars, "MPG" means little considering that there's a huge diff between how the car companies benchmark it in front of the EPA inspectors, and what you actually get on the street with the same vehicle (e.g. your Prius may be rated at 48mpg highway, but you're lucky to get 38 no matter how you drive it or under what conditions).

And yes, they ALL do it. Example? NVIDIA once fudged their video benchmarking by tuning the firmware to tweak itself for certain games (they dropped anistropic filtering and mipmapping values whenever quake3.exe ran so the framerates registered higher, which was the big benchmark back then).

So, umm, good luck :)

[monkeyfun14]

You would think they would of learned something after the Vista fiasco guess not.

[OrygunTech]

Leave it to marketing to screw things up.

Maybe crayola should stop naming their crayons and just catoragize them as R, G, or B.

[aka_tripleB]

Who associates the Celeron processor with "good?"

[inachu1]

I would like to see an intel product (motherboard/cpu) advertised purely for gaming.

[ITcomposer]

The GAMER mobo is called SKULLTRAIL, as in, the damned thing is pretty much a APPLE MAC PRO sans the o/s. its prety much 2 renamed XEONS , with FB-DIMMS doing the memory work, and oh yea did i mention its expensive, very expensive.